Bottle cap graphic design and printing points analysis (on)

Bottle caps are widely used in daily-use products packaging. In supermarket shopping malls, we can see a variety of bottle cap structures and copy colors, conciseness, and overflowing God, so that we will sum up from our respective professional structures. , thus inspired.

First, creative design

The surface design of bottle caps mainly involves creative system design for elements such as composition, text, color and display. The following briefly describes some points for discussion.

1, composition

Composition, centered for more, that stability, center, taste. Text-based, can highlight the name; mainly graphics, highlighting the logo.

The composition is to put the visual form of each component on the “operational position” in the picture. Combine trademarks, texts, designs, images, descriptions, bar codes, etc. organically in a specific space to express all the content to be expressed. There are main and sub-times, light and heavy, light and heavy, and sparse and dense. The formation of structural art reflects a sense of rhythm that is both rigorous and lively, rich and varied.

2, text

The text not only has an important role in explaining the nature of the commodity, but the text itself is also an indispensable visual image. The general requirements for text: fonts are clear, clear, easy to understand, easy to understand, fonts, ideas, etc. to be novel, can attract the attention of consumers. The artistic nature of the text makes the brand information transmission uniquely attractive. It expresses the freshness, liveliness, exquisiteness, tenderness, and boldness of the product in a limited range of 2-9 characters.

3, color

Color has the advertising function of advertising goods and the recognition memory function to attract consumers' attention. The supporting series are beneficially priced in sub-categories, and are suitable for consumption at all levels, which has a catalytic effect on sales of goods. Beverage bottle caps are mainly based on pure texture and fresh colors. Of course, special requirements such as color love and taboos in some countries must also be met.

4, show

The design of excellent caps, with appropriate graphics, bold color matching, and eye-catching text as the core, conveys the quality and taste of the beverage, and it itself has the value of research and collection.

Second, the printing process

1, the choice of equipment

Because caps are generally not large, manual or electric small pad printers are often used. Here's a brief introduction to the electric pad printer:

Electric pad printers mainly include plastic heads, oil pans, scraper parts, stepless speed regulators, switches (running/manual), and jig lifts. Because it does not need the traditional gas pump gas source, and the mechanical transmission system of 220V civil power supply and the electronic continuously variable transmission function are used, the operating site, the proficiency of the operator, and the down speed of the printed product are greatly reduced. Outstanding stability, precision control, low cost, small size, easy to use, reliable quality and so on.

2, plastic head model

The rubber head should have good ink absorption and deinking properties, good resilience and fatigue resistance, and good solvent resistance. According to the printed materials, the size, shape, softness and hardness of the plastic head, color chart, or the model provided by the reference supplier are selected, and then a model specification is determined according to actual use conditions and life.

The contact deformation between the rubber head and the printed product should be small; the diameter of the print head should be about 3mm larger than the case; printing thin lines should be more, and the rubber head should be relatively soft; the extrusion depth of the plastic head and the printed product must not exceed 1/1 of the height of the plastic head. 3, otherwise the plastic head is easily damaged and the pattern is blurred.

The newly purchased rubber head has a layer of release agent on its surface. Wipe it with a clean cloth, alcohol, or plate cleaner before use.

3, the type of ink

Pad printing ink should consider its transfer performance, drying speed, darkness cover, thin force and so on.

This article uses a universal ink, this type of ink and additives can be used to print the character pattern on plastic rubber, metal glass, nylon canvas and other materials, and the cost is suitable, adhesion line, color and ideal. However, it is not suitable for PE/PP, baking ceramics, etc., and the corresponding diluent agent should be selected according to the pattern text, area size and suitability of the printed product. The standard type is generally used.

(to be continued)