Luc Perramond: Take the lead over time

Luc Perramond stepped into the Haute Horloger industry more than 20 years ago. He served as executive vice president of TAG Heuer. In 1999, he joined LVMH Watch and Jewelry in Switzerland as Vice Chairman of the World and joined Hermès in 2009. Hermes lead the way all the way to stabilize the high watch industry, to create a self-made movement of the road, showing dazzling transcripts. Luc Perramond, CEO of Hermes Watch Company Time is "quality" is not "quantity" From the history of Hermes can be seen that it has been through the high-end mechanical skills, superb technology and innovation to show the philosophy of time, and constantly create surprises to consumers. We hope that through the introduction of Hermes's unique concept of time "Time to dream", we share the meaning of time with Hermès and want consumers to feel different from the traditional view of time. Hermes is concerned about the time - "quality" of the time, memories, related to happiness, all the beauty of the time. The passage of objective time, sometimes because of their own subjective ideas and change, just as happy, we will hope that time stagnant; sorrow, the hope that the passage of time, Hermes hopes to allow everyone to wear by wearing " Time to dream "concept of the watch, feel free to master their own time. How time and space suspended? The first watch to express the concept of "Time to dream" is the 2008 Cape Cod Grandes Heures watch. According to the expectation of consumers, Hermes offers an extraordinary complex mechanical watch, which conveys a different concept of time and is a new dream about time. A further indication of Time to dream was the re-development of Arceau Le Temps Suspendu, a complex device watch in 2011, which similarly provided a concept that could escape the traditional time. Arceau Le Temps Suspendu gives us a chance to pause time, not to race against time. Hermes let the time disappear temporarily, do not want to see the time at any time, an elegant touch, just press the button at 9 o'clock, the hour hand will be at the same time 12 o'clock position, 5 o'clock calendar will automatically disappear. Time suddenly stopped, the wearer can enjoy their own time, but also like to enter an unreal space-time; and when you want to return to reality, then press the button, the 3 pointer will fly back to the right place in real time, Time will continue to walk in the face plate above. This year, we also developed a new complex watch - Dressage L'heure masquée, which took about two years to develop. Inspired by the ancient Tuo table and wall clock, this watch is inspired by the ancient Tuo table and wall clock, only a minute hand is displayed on the face plate, so suddenly watch the watch, you will not know the present time, so you can enjoy your time more freely . As only a single minute hand from the surface, while the hour-long naughty hide in the minute hand, has been with the minute counterparts; but you just click on the crown button, you can summon the hour hand, 6 o'clock position of the second time zone also simultaneously Appears; and as long as you let go of the button, the hour hand will disappear, once again hide under the minute hand, the second time zone window also followed. So the pleasure is to see the moment that "the moment is right." And why hide the hour hand instead of the hidden needles? Because hiding the hour hand, let the wearer's eyes more time to guess the time, more than reality and poetic feeling! The Arceau Le Temps Suspendu with Dressage L'heure masquée compared to the concept of pause time on the contrary; the former is to suspend the time, the latter is to temporarily put away the time. These three watches, which convey the concept of "Time to Dream," are very different from each other and convey a unique way of interpreting the time that is unique to everyone. Wearers in accordance with their feelings and wishes, to choose the way the watch shows time and appearance, "Time to dream" is very precious, unique side. Earn time The meaning of time is friends, not stress, and Hermes has always had a special relationship with time. We give craftsmen enough time to do their best to make a perfect watch using the best craftsmanship. In today's busy life, Hermes hopes to use "Time to Dream" approach to express time, is to allow everyone to enjoy in the time, to dream, or even a surprise. Like Dressage L'heure masquée watch, only shows part of the real time. When you are busy for most of the day, the whimsical click of the watch, only to find out how many things they have done in a hurry, there is a kind of "earn" the feeling of time, would not it be very surprising? We do not want to do Time slaves, but in the wrist to play with "quality" and happy time. Timepieces born from the concept of "Time to dream" can be kept as they please in another space, or just grasp the moment you want to treasure. As owner of the time back, the dominance right in their own wrist.