2012 Chengdu Furniture Fair rises against the market

Hong Kong Dynasty, Guangdong Dafuhao, Junhao, Jinlili; Sichuan Quanyou, Pocket Pearl; Germany Jintian Haomai, Italy Biss; Netherlands Aksu Nobel, Asia International Furniture Materials Center... July 3-6, these domestic first-line The finished furniture enterprise, the international first-line woodworking machinery brand and the original accessories brand and distribution center will be unveiled at the 13th Chengdu International Furniture Industry Exhibition held by Century City New International Convention and Exhibition Center (hereinafter referred to as Chengdu Furniture Exhibition ). As far as the scale of this year's Chengdu Furniture Fair and the quality of exhibitors are concerned, it is undoubtedly the highest in terms of “gold content”.

Scale expansion 9+4 pavilions are fully filled

Recently, with the completion of the exhibition of the Chengdu Furniture Fair, one of the nine indoor exhibition halls of the new exhibition center, four outdoor exhibition areas in the square in front of the pavilion, and the “Great Chengdu Furniture” linked with the Bayi Furniture City and the Taipingyuan Furniture Plaza. The exhibition has already been presented. “In the planning of the exhibition hall, the previous model is still used. The 1-7 Hall is the finished furniture hall, the 8-9 hall and the outdoor 4 exhibition areas are all woodworking machinery and original auxiliary materials.”

Jiang Hua, assistant general manager of Chengdu New Oriental Exhibition Co., Ltd., a permanent organization of Chengdu Furniture Exhibition Organizing Committee, told reporters that compared with the previous session, the number of booths at this year's Chengdu Furniture Fair has increased from 6,000 to 6,500, an increase of 8.4. %, more than 600 exhibitors.

Under the situation that the national furniture market is in a downturn, why can Chengdu Furniture Fair rise against the market? In Jiang Hua's view, the market downturn is mainly due to the obstruction of foreign trade and the impact of domestic real estate regulation and control policies. The domestic market, especially the first-tier cities, has shrunk. However, the domestic market still has strong consumption potential. "In the past two years, the state has introduced a series of policies and measures to stimulate domestic demand, especially for third- and fourth-tier cities and urban and rural areas, which is the main position for stimulating domestic demand. Chengdu Furniture Fair is the preferred platform for Chinese furniture trade, and it is the second choice for enterprises. The construction of channels in the third and fourth lines and urban and rural areas can play an immediate role."

First-line companies exhibiting no less than the world's top 500

“In recent years, it has not been a rare thing for foreign finished furniture and woodworking machinery companies to participate in the Chengdu Furniture Fair. However, this year, compared with previous years, there has been a great increase in quantity and quality.” Chengdu Furniture Exhibition Organizing Committee Jianghua, assistant to the general manager of Chengdu New Oriental Exhibition Co., Ltd., said that this year's Chengdu Furniture Fair has more than 20 companies from the Netherlands, Spain, Germany, Italy, South Korea, Japan, Israel and other countries, including Aksu, the Netherlands. · Nobel is one of the world's top 500 companies and one of the world's largest decorative paint companies. It owns many world famous brands such as Dulux, Laiwei and Mei Shili. It is reported that these international first-line exhibitors will be exhibiting more by the brand itself this year, rather than dealers. As we all know, Chengdu is a famous furniture production and trading base in China, with a total of more than 3,000 furniture manufacturers. However, there are still a handful of well-known woodworking machinery brands in Chengdu so far. With the expansion of the scale of Chengdu Furniture Fair and the increase of influence, it has promoted the expansion of the scale of the downstream industry of the furniture industry chain including woodworking machinery and raw materials and the upgrade of the overall quality. At the same time, the participation of well-known woodworking machinery and raw materials enterprises at home and abroad enables furniture manufacturers to access more advanced technologies and materials, thereby greatly improving the overall production level of the company and driving the upgrade of the entire furniture industry.

It is worth mentioning that among the Chengdu furniture exhibitors, the domestic first-line furniture brands such as Hong Kong Dynasty and Guangdong Dafuhao will also be exhibited as exhibitors for the first time. Jiang Dehui, secretary-general of the Guangdong Furniture Chamber of Commerce, said that Chengdu Furniture Fair is the brand image of coastal furniture display enterprises, especially the best platform for Guangdong furniture enterprises to enter the mainland. It is of vital importance to use this platform to promote the re-creation of Guangdong furniture.

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