The combination of various printing processes makes liquor packaging show extraordinary temperament

"Blowout" in the liquor market

Liquor has always been an important part of China's economy. In recent years, it has achieved sustained growth. It is understood that there are currently more than 18,000 liquor companies, nearly 100,000 liquor brands in China, and there are nearly 50 ultra-large modern brewing enterprise groups with a production capacity of tens of thousands of liters or more. In 2010, the total output of Chinese liquor reached 8.908 million kiloliters, with a total industrial output value of 279.3 billion yuan, accounting for 53.3% of the total output value of China's drinking manufacturing industry, and its production and sales accounted for about 40% of the annual output of the world's distilled wine industry. The liquor market in 2011 can be described as "blowout". According to statistics, the output of liquor in China reached 10.256 million kiloliters in 2011, a year-on-year increase of 30.7%, and it is expected to achieve a growth of 25% in 2012 and the output value will reach 3827.5 100 million yuan. At the same time, the National Development and Reform Commission and the Ministry of Industry and Information Technology also clearly stated in the "12th Five-Year Development Plan of the Food Industry" that by 2015, the total output value of the liquor industry will reach 12.3 trillion yuan, an increase 100%, with an average annual growth rate of 15%.

Some insiders analyzed that the domestic liquor industry will continue to maintain rigid demand, and the industry's growth will become stronger. In the next few years, liquor will usher in a wave of development climax, especially the increase in demand for high-end liquor and the pursuit of healthy consumption will stimulate consumption in the liquor industry. There must be packaging for commodities. In the face of such a huge and potential market, printing companies that have been defined as traditional industries can secretly sneer. If they can get involved in this type of business, there will be more opportunities for development of the enterprise. What about some?

Evolution of Liquor Packaging

In the era of planned economy, China ’s wine market was controlled by the state, and production companies did not need to conduct marketing. Therefore, the product packaging was very rudimentary, and it could be sold by simply wrapping it with kraft paper or newspaper. Afterwards, it gradually developed to adopt gray cards Paper, white cardboard packaging box, and printed landscape patterns and simple text. In the mid-1990s, the liquor industry entered the fast track of development, and a number of famous wines rose rapidly. At this time, some liquor companies also realized that packaging, as an important part of the product, has become a decisive factor for liquor products to occupy the market. One. Therefore, liquor packaging has begun to innovate in shape and structure, and materials such as gold cardboard and new processes such as bronzing, bumping, and copper carving have also been widely used. At that time, the rise of foreign wine in China had a great stimulus and impact on China's liquor market with novel packaging, prompting it to start improving its packaging. Since then, Chinese liquor companies have started to learn from foreign advanced designs and developed in terms of trademarks, packaging, bottle caps, container design, etc. From style, content to color, try their best to be ingenious to attract consumers' attention. At that time, some enterprises even thought that marketing was a "packaging war", which caused the cost of wine and packaging to be "down to 37", and many liquor packaging showed a trend of high-end atmosphere.

After 2000, liquor packaging began to focus on connotation and anti-counterfeiting. The competition in the liquor industry began to shift from low-level packaging wars and price wars to high-level brand packaging wars that pursued packaging connotation, anti-counterfeiting and product quality. Facing the upsurge of the development of high-end liquor products, liquor packaging design began to blend cultural charm, and the packaging materials were upgraded again. In the printing process, partial glazing, oiling, colorful, crystal box and other technologies began to be applied and continued to be innovative.