Clear industry pain points, kitchen equipment companies, seven ways to develop
Nowadays, with the increasingly fierce competition in the kitchenware market, the industry's reshuffle has gradually intensified, and there has been a strong and strong situation. Under the trend of survival of the fittest, more and more dealers complain that business is difficult to do. For kitchen distributors, in order to remain invincible in the fierce market competition, it is necessary to master the skills of survival, and it is also necessary to clarify the pain points of the industry.
The kitchen equipment industry experienced four major pain points
1. The homogenization competition is fierce. What China's kitchen equipment market has always lacked is to follow suit. This has directly caused the success of some successful companies' products to be shorter in the market, and ultimately no one will benefit.
2. Channel barriers are prominent. As we all know, the core areas of many cities are basically occupied by major brands at home and abroad. An ordinary kitchen brand agent wants to take up a slightly better position or even enter the market, and has to face many difficulties.
3, kitchen equipment business internal consumption is serious. At this stage, China's large and small stores have shown a trend of rapid expansion. A second- and third-tier cities basically have 5-10 stores, and the overall situation is at a stage of oversupply; and the kitchenware brands in the stores are similar, resulting in a region. The internal consumption of resources is very serious.
4. The investment cost is too high. Aside from the cost of purchasing products, only the decoration of the store is very expensive, and the life cycle of the decoration is short, and it has to be reloaded in two years. Some kitchen brands change the product and force the dealer to replace the decoration. , resulting in waste of resources.
Since 2014, the arguments for “transformation†and “change†in the kitchen equipment industry have increased significantly. In a sense, this is exactly what the market is forced to do. Where is the dealer's choice?
Clear industry pain points, kitchen equipment companies, seven ways to develop
Clear industry pain points, kitchen equipment companies, seven ways to develop
Seven outlets for the development of kitchenware dealers
1. Original lead industry. Originality is always the winning weapon in the invincible position in the market competition. Although many companies have their own design strength, they often cannot achieve the perfect integration of “product-culture-lifeâ€, which makes most kitchen products lack distinctive features. It is impossible to stand out from the "thousands of one person", and it is impossible to turn the rudder in time to withdraw from the vicious competition of homogenization. Therefore, building an original brand is the key to success.
2. Culture determines the future. Human nature needs are expressed in both spiritual and material needs. When material needs are met, spiritual needs must dominate. At present, the culture industry with culture as the core is developing rapidly, both domestically and abroad. The products that contain culture and satisfy people's spiritual enjoyment are popular. Therefore, kitchen products with high cultural value added and cultural tastes are the future. The general trend of marketing.
3. Customized locking advantages. Meeting the individual needs of customers has always been the embodiment of the strength of the company, and also an important means to deepen the brand and customer stickiness. After 70, 80, 90, it has become the undisputed main force of kitchen utensils consumption. The brand loyalty is reduced and the individualized demand is improved. It not only pays attention to the rational function of the product, but also pursues the perceptual wisdom and values ​​brought by the brand. If you can extend the product and service enhancements around the needs of consumers, the personalized customized service will achieve greater value realization from a single consumer.
4. Innovation in sales model. Experiential sales is the best marketing model at present. In today's information age, consumers can not only shop around for the price and material of products, but the goods are more realistic than the whole country. They can even make a statement to the salesperson. As consumers become more aware of their self-awareness, it is often the in-depth experience and understanding of the product that really determines their choice of purchase. Therefore, taking the consumer's sensory experience as a breakthrough, launching in-depth experiential marketing can not only reduce the tug-of-war of traditional sales bargaining, but also increase the customer's goodwill towards the store.
5. Cross-border mix and match operations. Cross-border management can not only break the tradition, achieve resource integration, but also achieve complementary advantages, and achieve misplaced marketing, often receiving unexpected results.
6, the investment cost-effective. In the overall economic downturn, the input-output ratio is an important consideration. A better kitchenware brand is worth more than 100,000 renovation costs is the normal state of the kitchen equipment industry, and the decorative life cycle is shorter, coupled with the cost of normal distribution, it is common for a store to spend millions, and more Needless to say, it takes tens of millions of yuan to make an original brand; coupled with the fierce competition of similar products and imitations, the profit margin is greatly reduced, and the return on investment is very limited. Therefore, how to choose a product with small investment, low investment and high return rate is the choice that every dealer must try to achieve.
7. Stable demand is stable. After all, China is a country with thousands of years of cultural heritage. Many traditional aesthetic characteristics and consumption habits are passed down from generation to generation in the blood. Even if some people who pursue modern fashion culture reach a certain level, they will still return to traditional culture. Among the tastes; therefore, the Chinese traditional culture of kitchen products is not only the first choice for the quality of the affluent middle class, but also often has a long life cycle and is not easy to be eliminated.
China's kitchen equipment industry is destined to coexist with the "chaos of the chaos" in the development process, which is also the "pain" that the industry will inevitably experience in the development process. In this process, the kitchenware dealers only have to clear the pain points of the industry, and find the way out in the future to seek more long-term development. China Kitchen Equipment Network
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