The 4th ISPO Academy-Retailer Seminar Successfully Closed
Equipped with cool news, the 4th ISPO Academy was successfully held at Hongqiao Hotel, Changning, Shanghai on July 4-5, 2016. Nearly 200 students including brand dealers and retailers attended the scene. In order to better manage and manage their own shops on the way to outdoor business, the shopkeepers invariably chose to take the initiative to study and study. This is the epitome of the beautiful development trend of the outdoor industry. .
Oliver Balzer, head of the ISPO Academy and international retail promotion manager of Munich International Exhibition Group, opened the school. He said that the current ISPO Academy has jumped out of the regular outdoor exhibitions and has continued to provide all-dimensional services throughout the year.
This year, the ISPO Academy has successfully held 2 stations in Germany and Spain. After the ISPO Academy Shanghai Station, it will also open the 4th station in Japan. The ISPO Academy has gradually become a global activity. In China, the ISPO Academy has successfully passed three sessions. Each session has been given the core theme in a timely manner based on the needs of the current domestic market. The first is multi-brand; the second is cross-category; the third is retail brand; and the fourth, the focus is on the most troublesome problem solving of current shopkeepers: inventory and ordering. Efficiently combing and systematically learning "inventory management" and "merchandise order planning" for participating retailers. At the same time, the behind-the-scenes "trader" from the e-commerce industry also shared how the e-commerce companies can use physical retailing in the latest economic situation. Realize O2O win-win situation.
The ISPO Academy invited senior retail management experts and senior product planning consultants to give training in product planning and management upgrades. The training content is an important part of actual operations, including first, product planning awareness, model and strategy; terminal store product management and skills; effectiveness of commodity structure allocation and practical ordering tools; and second, commodity circulation management and life cycle. Sales strategy in the market; product replenishment and effective inventory management techniques.
Equipment Cool also had the privilege of conducting a brief interview with the guests of the ISPO Academy and the Academy.
In the afternoon of July 4th, Fiona, the teacher who provided the “inventory management†and “merchandise order planning†for the students, aimed at the bottleneck of the current innovation of outdoor products, and how to make the sales of products more valuable through better operation strategies. And what kind of support brands should provide their dealers and retailers can help them better.
Ms. Fiona replied: Brand owners have difficulty in sustainable and stable development/development. The big reason is that the brand itself is aging, and it does not keep pace with the needs of consumers of ever-changing outdoor sports goods. Based on this, we can consider the development of a comprehensive and balanced product category. The combination of categories can produce new effects in line with current consumer trends, such as higher levels of functionality. At the same time, because the width of the category is sufficient, the functionality of the combination of each other is recognized, and the number of orders can also be increased.
There are many ways in which brands can give distributors support. First of all, the brand has always insisted that it is effectively passed on to dealers? Is it recognized? In addition, do brand owners understand their dealers? Are you clear about their capital flow? Think of them more in terms of business decisions. If cooperation does not start from a win-win situation, communication between the two parties is limited to policy requirements. Therefore, the relationship between the two parties will not be harmonious. Even if it is more product training, it will be difficult to give dealers the feeling of being supported.
At the same time, we interviewed and sampled the audience. The operation manager of Guangzhou Topsen Outdoor Products Technology Co., Ltd., Xiao Bu Dou responded, said that during the period of the ISPO Academy, it exchanged ideas with professionals in the industry, got new things, and got closer to work. Use your knowledge. The most interesting link is the exchange link. If you can invite more platform practitioners to communicate better. At the same time I hope that we can remove some of the theory of metaphysics, do not take up too much time, more and more practical courses are better. The company's agent brands are Swix, Ulvan and so on.
Chen Xiaofang, head of sales of Hangzhou Qimu Trading Co., Ltd., also expressed his opinions. From this ISPO Academy, we learned and learned more about the friends in the industry. The details of ISPO work are well done and worth learning, and the whole process is quite smooth. Compared with previous years, the sharing content of guests is very different. The most favorite is the outdoor experience. It would be better if you could organize students to participate in more outdoor activities in the future. The company's brand is based on "NEXTOUR" and "Naqu" main parent-child outdoor apparel.
The ISPO Academy ended the fierce discussion and reluctance of everyone, letting us expect and bless the ISPO Academy in the coming year to bring more exciting content. ISPO OPEN DEMO DAY was held in the same period today. At 8:30 in the morning, the participants took the bus to the Sun Moon Island Resort in Qingpu District and hit the wave water sports base.
The activities of the Open Day include water sports, kayaking, canoeing, paddle, SUP, etc., to experience the outdoor projects of the ISPO exhibitors in advance. On arrival, the instructor of the water project was already ready and the basic water sports teaching started after an easy exchange. The teacher is explaining the standing method of SUP on the water.
Before the launch of the water, every coach will take everybody's water safety. We also saw beauty coach from ISPO, Munich, Germany.
After the launch of the water, the status of the younger partners became apparent. As an elite in the outdoor circle, everyone has a strong sense of teamwork.
Of course, there are also girls who have just come into contact with water projects, and they have mastered the skills of a single kayak in just ten minutes.
Apart from sports, of course, the best body of a handsome guy!
The friends on the campsite are also experiencing a drone that YUNEEC has just released. They support shooting, video recording, follow-up, and intelligent avoidance. The companions who play frisbee around are used as their subjects.
So happy to play, how to do when the phone is dead, this time Hanergy's mobile energy escort. Solar direct charge, information exchange instantaneous recovery ~
Black deer, 95 cake, treasure mine water special as camping sponsor brand, almost all the tents of the venue, food ~
With the breeze and the Dianshan Lake, you will experience the great outdoors through this outdoor sports activity. I believe that the young friends will look forward to the outdoor exhibition of Shanghai ISPO! From July 6th to 8th, we will enjoy the second Shanghai ISPO in the New International Expo Center.
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