What kind of capital and talent do the ice and snow industries need to promote?
Judging the status and prospects of the development of an industry, apart from the facts that can be reflected in some figures, there are three aspects that are highly oriented, specifically policy orientation, capital popularity, and entrepreneurial enthusiasm. Under the background of the Winter Olympics in 2022, the ice and snow industry has gradually become an important territory to be mentioned in China's sports industry sector.
The slogan of "300 million people on the ice" has provided a great boost to the success of the bid for the Olympic Winter Games in 2022. During the entire Winter Olympics cycle, this will also serve as a short-term goal to become a powerful driving force for China's development of the ice and snow industry. On November 2 last year, the State General Administration of Sport issued the "Ice and Snow Sports Development Plan (2016-2025)" and "National Ice and Snow Facilities Construction Plan (2016-2022)". These two plans undoubtedly also developed ice and snow industry for us. Provides a new theoretical basis.
The plan points out that the total size of the ice and snow industry will reach 600 billion yuan in 2020. By 2025, this figure will increase to 1,000 billion yuan. In addition, in 2025, the number of people directly participating in the ice and snow sports in China will exceed 50 million. With the market segmentation of the development of China's sports industry, the ice and snow industry will inevitably stand out in the future. This will give ice and snow resources operating companies and ice sports equipment equipment companies a lot of room for development.
Ice and snow market is worth looking forward to, capital can bear long-term investment slow return
At the China Sports Forum held at the weekend, ice and snow were also the focus of discussion. And it can be predicted that in the next few years, the status of ice and snow will be difficult to be shaken. Fang Gang, deputy director of China Central Television’s sports channel, said that since the beginning of last year, when the forum was planning the selection of topics, ice and snow had become a candidate. In fact, China's ice and snow industry is still at a very basic level of development. Our understanding of ice and snow is not deep enough. The laws, characteristics, and profit models of ice and snow projects are completely different from those of traditional projects. This situation requires the joint efforts of managers, investors, and practitioners to change.
Fan Xie, CEO of Qidi Ice & Snow Group, was an investor. He looked at the development of China's sports industry from the perspective of investment. He believes that there is still a big bubble in the sports industry. There is not much money in the entire industry chain. Even if one or two companies can make money, the profitability is not strong, and the prospects for sustainable development are worrisome. It is hard to say whether the scale of the five trillion yuan sports industry depends on the existing IP and talents. Specific to the ice industry is obviously more so.
At the same time, Fan Shiyi also pointed out that what our industry practitioners must do first is to change the concept of sports, use a more relaxed attitude to view sports, let the sports industry form a natural development system, and external pressures such as policies and investments should not Become dominant. When it comes to ice and snow, many people may think first of all about the restrictions brought about by the region and the weather. However, in order to truly allow ice and snow to scale up to the industrial scale, these factors should not become obstacles.
Enlightenment Ice and Snow is creating a four-season playground project across the country. The purpose is to break through the season and geographical constraints, so that people who love snow and ice can join the snow and ice sports at any time. The Snow Blue Book: China Ski Industry Development Report (2016) pointed out that in the face of the long investment return period of ski resorts and the “three quarters of a year†problem, the domestic ski resorts are gradually seeking to transition to a four-year business model in order to solve the problem of idle resources. Slow revenue growth and brain drain. The four-season business model of the ski resort will be one of the important ways for future ski resorts to solve business dilemmas.
Fan Shikai said frankly that the industrial base does need some scale and can withstand long-term investment and slow returns. This raises new requirements for investors and practitioners in the ice industry. Three months ago, the well-known investment company IDG organized the Winter Expo. IDG Global Executive Vice President and IDG Capital Founding Partner Xiong Shong Ge also expressed their expectations for the future of the ice and snow industry.
Xiong Xiaoge believes that the number of people currently participating in the ice-snow movement in China is still far from the figure of 300 million. This is the market space, and it is also an investment opportunity. In the understanding of Xiong Xiaoge, if you want to use the Winter Olympics to make a profit on ice and snow investment, now is the golden period for entering. This is not based solely on a momentary investment impulse, but combined policy direction and market demand. Rational considerations. The ultimate decision-making power of an industrial development is still a market choice. When the Chinese people can truly regard ice-snow sports as a way of life, then this market is naturally more worth looking forward to.
Interview with Chen Lu: To be a passionate and responsible snow and ice practitioner
Compared with traditional projects, the participation in the projects related to snow and ice sports, industry participation, and business barriers are undoubtedly higher. Therefore, the requirements for professionals are even higher. China's sports industry talents are already very scarce, and even more so to the ice and snow industry. From the current point of view, the most effective way is to use ice snowman to develop ice and snow.
Hua Lun name Chen Lu is the bronze medal winner of two Winter Olympic figure figure skating. In China, she is still the banner of figure skating. After retire, Chen Lu did not leave his beloved ice-skating business and set up the Austrian Star Ice Sports Consultation Company in Shenzhen. He mainly runs his own skating club. At the China Sports Situation Forum, Chen Lu participated in the group discussion as an invited guest. After the meeting, Sui Tang Sports also conducted an exclusive interview with her.
Chen Lu can be said to be a typical representative of retired athletes in the transition to business. She admitted that many domestic athletes have experienced a lot of inadequacies in the transition process after retirement. However, for her personally, due to the long-term training in the United States, the ice and snow business model was earlier, so after the retirement, this model was brought to the country. At that time, it was still very innovative. Many people may think that figure skating is a cold sport, but Chen Lu has dispelled this misunderstanding and misgivings, and more people are trying to skate.
Chen Lu said that as athletes join the ice and snow business, more is because they have the responsibility, feelings, and more personal experience, can more directly find the industry pain points. Speaking of his entrepreneurial experience, Chen Lu told Sui Tang that as a practitioner of the North Ice Show, the skating sport in Shenzhen has undergone a period of cultivation. In the early stages, it also did a lot of popularization work. Compared with the north, although the South lacks the tradition of snow sports, the economy is relatively developed and the business model is advancing at a faster rate.
With the opportunity of the 2022 Winter Olympics, Chen Lu also began to develop the club to the north, but she also stated that she is still relatively cautious about introducing external investment. Because the ice and snow industry does not come overnight, many things need time to accumulate, which requires the capital side to have enough patience. In addition to funds, Chen Lu valued more like-mindedness in his ideas. As mentioned earlier, she valued her responsibilities and feelings more.
From the perspective of the big environment, capital is willing to invest in the ice and snow industry. However, many investors simply consider it from the perspective of capital operation. From the perspective of the current state of industrial development in our country, it is not enough to quickly produce benefits. Chen Lu and her Austrian star uphold their responsibilities in the ice and snow business, from the grassroots to the high-end have involved in the future will do their own events. It can be said that such a layout has a benchmark role in the country.
Of course, there are still some real conditions that restrict the development of the ice and snow industry, such as the number of venues. Chen Lu told Sui and Tang that there were 32 million people in Canada and the number of rinks reached more than 3,200. This proportion is beyond our reach. Our young people want to participate in ice and want to participate. How to achieve this is a big problem. Investing in an ice rink is not a particularly large investment from the current perspective. The key lies in how to operate. Our professional talents are still extremely scarce, which also provides the train of thought for the retired athletes' transformation, that is, they must constantly polish themselves at the commercial level.
Conclusion
With the implementation of the policy, the trillion-dollar market for China's ice and snow industry has started, but from the capital point of view, we must prepare for long-term investment. For practitioners, it is necessary to identify market demands and establish a relatively compounded profit model so that venues, training and event IP can be organically combined. Like Chen Lu, her personal brand value is naturally a plus, but she has been deeply involved in the skating market for more than ten years. Apart from her professionalism and rich business experience, this is a very vivid case. We expect more Chen Lu-style ice and snow practitioners to join the Chinese ice and snow sports. They are the cornerstone of industrial development.
Titanium Carabiner Keychain, Mini Key Carabiner, Keychain for Outdoor, EDC Keychain with Knife
BaoJi JiaXin Nonferrous Metal Co., Ltd. , https://www.jiaxin-ti.com