Vibram: Famous Outdoor Shoes Brand in France Read Full Article >>
Vibram's history and current story begins in the 1930s. Vitale Bramani created the “Gomma Tecnica†(technical compound) company in this field and headquartered in Gallarate, Milan Province, producing pipes and fittings for irrigation systems. Vitale Bramani is also a mountaineer, a pioneer of modern mountain sports like many of his countrymen. The VIBRAM® trademark is a yellow octagon with the company name in the middle. So where did this logo come from? When it came out, there was no marketing team, no technical specifications, and no summary chart analysis could guide how to establish the logo. We can only piece together the complete story by consulting the oldest employee of VIBRAM® and the octagon. "Vibram" is actually an acronym for the founder's name, which is a combination of Vitale Bramani's VI and BRAM. Vitale Bramani often highlights his product's excellence with gold in advertising files. Because he could not use gold on the soles of the shoe, he decided to replace it with yellow, the closest to gold. It is also said that the octagonal shape is actually derived from Vitale Bramani himself. Some people think that the octagon is the most easily applied to the earliest Carrarmato soles. Others think that the purpose of using the octagon is to create a VIBRAM®. Product quality sign. Of course, these stories will not be too far off the mark, but our favorite version is: On a Tuesday afternoon, as usual weekly visits, Vitale Bramani walks in the factory's workshop. Suddenly, an idea is drawn into his mind. Grabbing a piece of paper on the corner of the table to draw a sketch of a yellow octagon, this yellow octagon has become a symbol of the history of our company. In 1935, Vitale Bramani lost six mountain climbing teammates on his way to the Rashidka expedition. Extreme cold, ice, and terrain are the main reasons for this incident, but lack of shoes is also an important factor. This tragedy confirmed his belief in ways to increase the grip of mountain boots. Vitale Bramani successfully completed the project with the help of his friend Leopoldo Pirelli. And, in 1937, he introduced the first VIBRAM® patented sole and called it Carramato. He designed the lug in a wedge shape, which is a thick base and a thin bearing surface. This means that the snow is not easily attached and the soles are clean, so that good grip on the soles is guaranteed in all weather conditions. This versatility is a true revolution in mountaineering equipment! In 1954, an Italian expedition sponsored by the VIBRAM® company wore VIBRAM® shoes and climbed the top of the K2. This expedition was highly publicized and had a profound impact on the history of VIBRAM®. The world has seen pictures of mountaineers, and VIBRAM® has specially designed six different very recognizable Carramato for this event. From a technical point of view, the M65E is the first rubberized shoe specifically designed for mountaineering. Its characteristic is that the sole is able to withstand extreme weather conditions, and the performance will not be changed at all, thereby fundamentally protecting the user's safety. Carrarmato's success led to the growth of VIBRAM®. In 1957, Vitale Bramani's pioneering work was a great success. It was because of the presence of the Arno River that he decided to repair the factory in Albizathai, north of Milano, and strong enough water to drive the machines and ensure the factory's high level of productivity. In 1969, Vitale Bramani changed the M65E compound used to produce Carrarmato for the first time. A high proportion of natural rubber in this compound requires a long production cycle. In order to increase productivity, he replaced some of the natural rubber with synthetic rubber, so that the production time significantly reduced, but the technical performance of the product has not changed. The first such hybrid product is called ORO (gold). In 1970, Vitale Bramani passed away and handed over the company to his son Cesar. With the advent of Vibram Fivefingers, industrial designer Robert Fliri first proposed the concept of FiveFingers to Mr. Marco Bramani, grandson of Vibram founder Vitale Bramani, and adopted it immediately by Mr. Marco Bramani. The result achieved this time is another historic revolution: a shoe sole and shoes that will allow the feet to move naturally and feel like barefoot will be available. In 2006, Vibram FiveFingers® was born!
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