What is the impact of the intensive introduction of the five rules of the country?

Building decoration materials and real estate stand at the two ends of the construction industry chain. As a supporting industry, the two industries have always been interdependent and common development. In March, due to the introduction of the implementation of the five national regulations, building materials stocks plummeted. The spring breeze of urbanization has just blown into the construction industry, bringing infinite hope to the building materials industry. So, will the recent intensive regulation of the property market put cold water on the building decoration materials enterprises? The reporter interviewed some material suppliers, the situation is worrying and happy, the affected building materials business said that even if there is an impact, it can be overcome.

Sales in the second quarter are likely to decline year by year.

In the interview, we found that almost all material suppliers are concerned about this policy. With the introduction of local government rules, the wait-and-see attitude of buyers may spread. Coupled with the high sales base in the second quarter of last year, some building materials manufacturers said that in the short-term, sales in the second quarter of this year are likely to decline year-on-year.

What impact will the country's five rules intensively introduce into the building materials industry?

In this regard, Huang Ruiduan of Baishuangjin floor analyzed the local area as an example. "Let us take Luoyang, the state has introduced this policy of controlling housing prices. Many citizens are waiting to see, they dare not buy, and always feel that house prices will fall again. This will inevitably have a certain impact on our company and the entire building materials industry." However, Bai Erjin's products are more aimed at high-end customer groups and some public equipment projects. Once the market fades, it will cope with this situation in terms of technology, quality and publicity. He said, "We will Work harder at this stage." Gu Xiaoqin, the deputy director of internal sales of Yingke Environmental Protection, also felt that the introduction of the five rules of the new country is closely related to the building materials in the downstream of the property, but because the product is a substitute for PU or gypsum, the market has a market share of less than 5% in three years, so The market outlook is still optimistic.

Some companies also said that this regulation has little effect on them. For example, TCM integrated ceiling Yuan Xiao manager said that the macro-control of the country actually has little effect on the integrated ceiling industry. The enterprise is really a brand, and the people "buy I will buy it, and it’s useless to buy it." Chen Hongming, vice president of Aaron Group, also felt that the “truly regulation in history” had little impact on the company. He simply classified it as a problem of house sales. He believed that house prices were nothing but rising and falling, and the sale and purchase of houses would not have Great relationship. “Now it’s popular for light decoration and heavy decoration. Aaron’s electric fireplace is a kind of ornament. The positioning is creative household items, selling designs, not just products.”

In the face of regulation, building materials companies are not shocked. Building materials companies can always occupy their respective highlands by virtue of their brand effects and creative designs. Even small and medium-sized building materials enterprises will work hard in difficult stages to save their lives.

New building materials are not affected, high-end products are more optimistic

Some material traders in the interview said that this regulation has no effect on them, or the impact is more positive. Liu Guoqing, deputy general manager of Kangyijia Ecological Wood, said that this regulation will not affect the company, because the eco-wood industry is in a stage of rapid development and a sunrise industry. "If there is any impact, then the industry is very mature." "".

The marketing director of Hyde Water Pipes feels that regulation may be beneficial to its branded products. He explained that this would encourage people to buy new homes and then have to renovate, so it would be more advantageous to sell the materials. He also confidently said that the German brand wants to enter China, and because it is optimistic about this big market, now any international brand pays more attention to the Chinese market than ever before. The pipeline industry is now growing rapidly, and there are many domestic brands. It is also in a state of oversupply, but there are still relatively few high-end brands.

Huang Guangxiong, manager of the Huarifu Blue Wardrobe, also believes that the introduction of this rule can be a positive impact on them. Its products are high-end solid wood custom wardrobes. For terminal sales, when the new unit's single-sheet volume is higher than that of the old building, the product sales will follow the rise. He further said, "80% of the wardrobe industry in China is not made of solid wood wardrobes, and we are all solid wood, the target customer base is the high-end crowd. This policy is a good for China and Japan."

The modern master paint is also a high-end art paint. The person in charge, Mr. Zhang Hongfei, said, "The impact is definitely a little bit, but I feel that it will increase the pressure on the ordinary people. Does the rich man buy the N suite and still care about 20% of the tax? And this The taxes are passed on to the buyers." As he said, the proportion of investment demand in the real estate market across China is very large. The endless stream of Fangye, Fangshu and Fangyu is also the reason for the high housing prices in China. Rigid demand and improved housing are not his main customer groups. So he is optimistic.