Do you want to visit the property and decoration company in the future of smart home that Xiaomi wants?
[Office Partner Information Center] Google’s acquisition of Nest is almost three years ago. The smart home company founded by Fader, the father of the iPod, sold $3.2 billion. Like the virtual reality that followed, the smart home became a prominent school overnight. In the sci-fi movies, the good wishes that everyone has expressed long ago have begun to show signs of gradual success. China's smart home startups have also begun to receive attention. With investment from Jingdong, Xiaomi, and 360, there have been numerous media reports. In 2014, it became the “first year of smart home†in the eyes of many people.
However, for three years, smart homes have not experienced explosive growth like mobile Internet and smartphones. Nest's sales have been below one million, and Xiaomi's high hopes of using the router as a home hub are still in doubt, and many smart home startups are gradually disappearing. The smart home suffered another round of the first year after the first year. 
Recently, the smart home industry has finally got a little bit of movement. Oerlik, which started with smart sockets, announced at the end of last month that it had received RMB 110 million B round of financing. This round of financing was led by Tuobang, Softbank Safari (SAIF) and Runhang Capital and investment. Ou Ruibo said that this is the domestic intelligence so far. The biggest financing in home startups.
Oerliko's last round of financing was announced in August 2015, Lenovo Star, Hutong Fund and MediaTek jointly invested 78 million yuan. The new round of financing has not risen much, and compared with the shared bicycles that financed hundreds of millions of nights, it also shows that smart homes have completely withdrawn from the list of “red-hot chickenâ€.
In the past three years, smart home entrepreneurs have been struggling to educate the market. The sockets, plugs, and remote controls that can be connected to the Internet are endless. However, the hardware connected for connection cannot solve the actual needs, and the price is expensive. Sensors for environmental monitoring and early warning are too unfriendly to individual users. Although many manufacturers claim that installation can be completed in a few seconds, communication between different devices is also a big problem.
Therefore, as a breakthrough from the smart home business, Ou Ruibo decided to choose a different road: seek cooperation with real estate developers, hotel management companies, property companies, and decoration companies, with breakthroughs between model and offline channels. Focus on smart item sales, but sell the entire smart home system directly. Of course, in this case, a layer or even a few agents should be added between the user and the product.
Yesterday, Ou Ruibo released a new smart home product - MixPad. This is not a direct "useful" hardware, but rather to control other smart hardware in the home.
The MixPad is equipped with a high-definition LED screen, which can be customized with four smart buttons to integrate curtains in a single room, control of lighting products, and wake-up and sleep scenes. A push message, such as weather changes, is displayed below the time. Indoor air quality, etc.
The biggest difference with other smart home products is that the MixPad no longer needs to connect to the phone. Of course, this also means that its installation and use threshold is higher, the connection is a problem, and there are other smart home products in the user's home, which is even more of a problem.
Therefore, cooperation with real estate developers who have demonstrated between models, the decoration company that directly provides installation services, and the cooperation of traditional home brands are particularly important. At the press conference, Ou Ruibo also found a partner in the real estate company in Shenzhen, such as Fantasia, Beijing Xixiangxiang Hotel, Op Lighting and other Internet partners. The company's leading investment in the company is also one of the world's largest suppliers of home appliance controllers.
Pan Jun, chairman of the board of directors of Fantasia Group, and chairman of the board of directors of its property management company, Color Life, revealed a data of 8 million people in the property management industry and 110,000 companies in the industry. It will be the core driving force for the use of smart home products, and it will bring a mature offline channel to Oerlik.
Ou Bobo founder and CEO Wang Xionghui also valued the offline channel. The conference also convened hundreds of contractors, integrators and decoration companies. He said a status quo. Now 90% of home decoration in China is led by the decoration company. That is to say, many smart home products simply do not have the opportunity to “meet†with users, and it is always limited to a small number of geek users.
Interestingly, Lei Jun’s Shun Capital has also invested in a home improvement company “Love Spaceâ€, which claims to use Xiaomi as a mobile phone to provide home improvement services at a very low price. At that time, there was media analysis. Lei Jun’s real idea was to promote Xiaomi’s smart home through it.
After the conference, these contractors and decoration companies will also receive a full-day “preaching†in Longgang to learn what better experiences smart homes offer in residential, hotel and office spaces. Of course, perhaps more attractive to them is More practical interests, Ou Ruibo promised to spend 50 million yuan to support these companies to open up the market.
Next, they are likely to bring smart home products to thousands of ordinary households. The current smart home is still very basic, but some people use it as the first step. Will they replicate the brilliance of OPPO and vivo in the field of smartphones?
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