Demand improvement newsprint price increase customer buy
It is reported that since January 1, the domestic paper industry has started a new wave of price increases. The increase in newsprint is obvious. The price has been raised from the original 3950-4000 yuan/ton to 4,500 yuan/ton, and the increase of 500 yuan per ton is rare in recent years.
Prior to this, the price increase of newsprint has been repeatedly resisted by downstream customers. Take the price increase in July 2009 as an example. At that time, the price increase of domestic newsprint was 100 yuan/ton, and the result was resisted by the downstream mainstream newspapers and printing houses.
In this regard, the relevant person in charge of Huatai said that the price increase at the beginning of this year is indeed large, but the price increase is mainly due to cost. Although the company did not perform well after several price adjustments last year, unlike the previous one, the demand for current newsprint has improved. Since January 1st, the company has started to implement new prices and has been accepted by customers. However, due to the low season at the beginning of each month, the current shipment volume is not very large.
It is understood that as newsprint has basically no new capacity in the past two years, as the downstream demand gradually improves, the pressure of overcapacity in the industry can be alleviated. Waste paper is the main raw material of newsprint. Since the fourth quarter of last year, the price of waste paper has generally increased, mainly due to the increase in sea freight. "As a low-cost trade commodity and empty ship pressure box, the price trend of international waste paper depends to a large extent on sea freight rather than supply and demand." A paper industry researcher in Shandong told reporters.
The data shows that the average price of waste paper imports has rebounded month by month due to the increase in sea freight rates and the increase in demand. In 2009, it has risen from $93.6 per ton in January to around $200 in December. At the same time, sea freight rates are still rising. Recently, the Western Pacific Transpacific Tariff Agreement (WTSA) announced that the freight rate for the US-Asia route will be raised by US$100 per 40 cabinets from February 15th; the dry freight rate for Los Angeles and Long Beach to Asia will increase by US$80 per 20 cabinets.
The above researcher said that the current domestic price of waste paper and pulp has been raised to about 200 US dollars / ton. Most of China's papermaking raw materials rely on imports. At present, the global stock of wood pulp is only 26 days, which is a low point in 4 years. Therefore, there is still room for further price increase in upstream raw materials, which will definitely push up the price of newsprint. As this round of newsprint price increases are driven by cost, it is relatively easy to get downstream recognition.
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