“Golden September and Silver 10” is coming to the furniture market and the festival is vying for promotion.

In September, entering the traditional decoration season, furniture merchants from all over the world began to actively prepare for the upcoming peak season. I have learned from the market in the past few days that major domestic furniture malls have recently begun to prepare for the launch of promotional activities, hoping to use this preferential tide to play a beautiful turnaround.

Status: sales decline is not as good as in previous years

On September 4th, a visit to the Yantan furniture market, the weekend should be a large passenger flow, but there are not many guests in the market. Zhang Bo, who specializes in Guangzhou furniture, told reporters that compared with previous years, the market appeared weak this year, and his sales fell by nearly 30%. Referring to the reasons, Zhang Bo said that there is a certain relationship with the downturn in the property market, and the competition in the furniture industry is also an important reason. Referring to the upcoming Mid-Autumn Festival and National Day, Mr. Zhang is still very much looking forward to him. He said: "In one year, when the furniture is the hottest, it is May 1st, 11th, New Year's Day. Shopping malls and manufacturers have profit-making activities, hoping to let We have a turnaround." In a brand-name store not far away, the sales volume, the shopping guide Miss shook his head: "can not compare with previous years!" She said that now the surrounding areas have opened a number of large furniture chain stores, The impact of the Lanzhou furniture market is not small. A boss who specializes in solid wood furniture said that the cost of advertising on their brand furniture was relatively high. Now, the additional costs including freight are rising, and the pressure on dealers is very high.

A boss with a small storefront and a franchise fabric sofa told reporters: "Compared with previous years, the sales volume is obviously not good. If this continues, my small business can't keep it, and I hope that this golden week will make the business better. Ah!" Similar to the sales situation in the furniture industry, a seller of stone in Yantan told Xiaobian that during the first half of the year, the sales volume was relatively fast, but the sales volume decreased after the promotion. “A few months ago, the situation was not very good. Now I am going to the Mid-Autumn Festival, and the National Day that follows, the market and our merchants all hope to bring sales peaks through promotion.”

Merchant: push promotion to increase sales

In the interview, I learned that since the beginning of September, all major markets in the city have been preparing for the launch of various promotional activities in due course. In addition, there are still many merchants preparing to hold large and small promotions, including the president's signing, discounts, and sweepstakes.

Minister Liu of the Sansen Furniture Market Property Department told the reporter that although the furniture industry has been affected by various factors such as the downturn in the property market and fierce competition this year, they mainly promote mid-range products, so the overall situation is still ok. He said that in mid-September, it is generally the highest sales peak in the home industry. This year is the 10th anniversary of Sansen's celebration, and they will carry out a series of promotional activities.

The sofa seller Cong Bo said that there are more people who are married and moving in the second half of the year. Whether it is a shopping mall or a manufacturer, they will carry out big promotions during the National Day and New Year's Day. The sofas that he distributes are estimated to be launched by a manufacturer this month. Promotion.

As for the current situation of the furniture market, the industry believes that the biggest problem in the decline of sales in the furniture market this year is that consumers are holding on to the real estate market. Even if they buy a house, they will reduce their expenses when purchasing furniture. Many merchants will choose to engage in promotional activities in September and October to stimulate consumers' desire to purchase. Various offers can enhance consumers' desire to purchase in a short period of time.

Consumers: the importance of preferential quality is more important

Although merchants are gearing up and actively preparing for war, for more and more rational consumers, the promotion of merchants is not the only way to seize the market. In addition to paying attention to the preferential margin, consumers pay more attention to the quality of the products they purchase, the standards of the craftsmanship and the environmental performance of the materials. Therefore, the industry believes that the peak season will still be based on building quality products.

"Of course, the better, the better, but the most important thing is that the quality is guaranteed, especially after-sales service." On September 4, Mr. Qiao, who chose furniture, said that his new house had been renovated. I plan to check in next year, now I have to look at the furniture. "Fast National Day, the merchants must have discounts, I will pick them first, and then buy them again." When it comes to quality, Mr. Joe said that there are benefits, of course, when quality more important.

Mentioning furniture and decoration, she is picking up the student chair. Ms. Wang said that her house was renovated in 2008. At that time, the cabinet thought it was good, so she chose a larger brand and often advertised in the newspaper. How to say how Ok, but it’s only been done for more than a year. The marble on the countertop is cracked. The merchant said it has been more than a year, so the repairs are charged. Not long ago, the original repaired place cracked again, and it cracked even more.

Finally, remind the public who are preparing to decorate. Don't just look at the advertisements. You must look at the quality and after-sales. In addition, you should listen to the opinions of the people who have done the decoration.

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