The lack of supervision has given rise to the agency's chaotic foreign brands.
â– Home Proposition
“Da Vinci is crying, and the entire imported home industry is suffering.†Recently, more than one imported home brand agent expressed such a flaw in an interview. Behind the example of Da Vinci, the imported home brand agent The chaos in the field is more worthy of attention and thinking.
Since the 1990s, international home brands have appeared in first-tier cities, and after the financial crisis, foreign brands have regarded the Chinese market as an attractive fat. At home, the limitations of domestic products in terms of design and artistic quality have been unable to meet the individual needs of some consumers. Therefore, it is a natural matter for foreign brands to enter the Chinese market through the agency model. However, at this time, some agents started to use their brains.
Since many international brands do not set up subsidiaries in China, even if most of the offices are not involved in specific sales, this will allow some agents to have opportunities. In their eyes, they did not regard the agent import brand as a long-term business, and more regarded it as a tool to make money. Since it is impossible to talk about brand loyalty and maintenance, then the use of the agency rights already obtained to engage in the cottage, the soil goods "over the water" to pretend foreign goods, conceal the false information of the origin of the information, and even fake the identity of the agent to deceive the consumer is not enough It’s amazing.
As for the reasons for these chaos, although some agents have seen the illegal operation of forgetting the righteousness, the relevant state departments have neglected the supervision of imported household products, especially the blind pursuit of consumers for foreign brands and almost no vigilance. It also played a role in fueling the situation.
Although "Da Vinci's password" has been revealed, consumers should not lose confidence in all imported home brands. Real gold is not afraid of fire, and the sea is full of heroes. In the home store, in the brand independent store, we can still see that some imported brand agents have never given up their insistence on integrity and the pursuit of quality for many years. And if many unexplained "Da Vinci" can learn lessons in time, it will also be the significance of the Da Vinci incident to the whole industry and to all consumers.
â– Imported home agent mess
Now, just stroll around the home store, you can see a home brand in English, Italian and Chinese. Most of these brands claim to be imported brands from the United States, Germany, Italy and other countries, and claim to be the brand. Agents in China and in Beijing. However, the foreign brand agent is true or false, and there are many tricks and undercurrents hidden in it, but consumers are not clear.
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