How to Understand Digital Thermal Transfer Technology

1, what is the digital thermal transfer technology

Digital thermal transfer technology is a new technology that combines traditional thermal transfer technology and digital printing technology to print color images and patterns without a plate. In the country, the first technology was mainly used in advertising, signage, card, and ceramic image production. Later, with the broadening of the application field, it was more widely used in industrial production, such as digital printing and dyeing, garment production, and shoe production. Industrial products such as webbing and apparel labels are increasingly used.

The earliest countries to apply this technology are the United States, South Korea, Italy, Switzerland, China and other countries. From the scale of the market in the past two years, China has become the world's largest digital thermal transfer processing market. Many international brands of thermal transfer color printing inks have begun to stare at the huge Chinese market, participate in market competition, and have a tendency to come and go. The competition will become increasingly fierce. Here, we need to talk about digital thermal transfer. Inkjet printing technology is used as a digital thermal transfer technology, because this type of technology can guarantee a certain width and length, suitable for industrial production.

2, the market significance of digital thermal transfer technology

Digital thermal transfer technology can be said to be a new technology that appears to meet the needs of personalized market development and consumer demand for personalized products. It is an effective complement to traditional thermal transfer technologies and traditional thermal transfer products. Therefore, strictly speaking, the market positioning of digital thermal transfer technology and products is a personalized product market. Traditional thermal transfer products are difficult to produce small batches of personalized products due to technical limitations and plate-making costs. Therefore, in the traditional thermal transfer market, digital thermal transfer technology is a market gap before the advent of personalized products. The advent of this technology has made it possible to produce personalized thermal transfer products. Not only that, the quality of the printed images of digital thermal transfer products is far more than the traditional thermal transfer technology. This is why digital thermal transfer technology can be popularized and popularized within a few years.