POWERLAND brand clothing release and 2011 autumn and winter series of media previews

POWERLAND, a leading luxury lifestyle brand that has embraced the elegance and luxury of women, today released the FANTASTICAL Collection Autumn 2011 Collection at Park Hyatt Beijing. City celebrities, fashion media and leather lovers gathered together in full of Italian-style sand art and modern dance across the interpretation of the cross-border, with a taste of "POWERLAND • Love LOVE" brand advocacy; Appreciation POWERLAND handbags classic immortal, Touch the soul of the leather art, feel their love of quality of life, adhere to the personality of the brand expression.

Quality handbags brand POWERLAND 2011q autumn and winter series grand release, the chief designer from Italy, Francesco Turchi finale debut

Francesco Turchi, chief designer of POWERLAND from Florence, came to the event to share his classic and individualistic design philosophy and to analyze the design concept of autumn and winter 2011. Master Turchi also shared his vision of establishing the Kingdom of POWERLAND leather goods: Fashion vision, the Italian POWERLAND Italian leather tradition and cultural heritage, blend of oriental aesthetic and the new Chinese women's fashion, so that POWERLAND become the Italian fashion leather fashion stage of the most unique and leading the trend of high-end boutique leather goods brand.

Ms. Yang Lan, a famous host who recently launched the Chinese Women's Search for Happiness, was also invited to speak with Master Francesco Turchi and talk about the self-confident, independent, intellectual and elegant style led by POWERLAND. She also discussed how modern women feel happy and pass happiness Love concept. Turchi Master personally customized for the Miss Yang Lan POWERLAND classic embossed leather bag, in order to show respect for women's respect and appreciation of women, praised the charm of women not only know how to love themselves, but also know how to be kind to others and know how to be grateful for life. When Ms. Yang Lan rejoiced accepting the ceremony of master's appreciation, she said: "Women should all have happiness dreams, and strive to create, feel and pass happiness. The most precious charm of a woman who loves himself lies in knowing how to love himself, Thinking about the world and being grateful for life are the forces of love and the greatest happiness of Chinese women. "

Romantic heritage, to reshape Italian gorgeous

At the beginning of the event, the famous sand artist demonstrated vividly with creative sand painting. POWERLAND's brand connotation of the perfect pursuit of art and quality: romantic, stylish Italian blood, POWERLAND has been adhering to the fine tradition of Italian leather since its inception Workshop technology, through the heart of the designer and cobbler create a generation after generation of the eternal classic, making the perfect fusion of tradition and fashion to be inherited, the interpretation of the ultimate romantic Italian gorgeous remodeling reproduction - gorgeous elegant but only in arrogance Luxury, honor the ultimate without showing off to show off.

With impeccable Italian perfect craftsmanship, high quality natural leather materials and the connotation of the first generation of classic embossed pattern (PLD) was born, POWERLAND gradually become elegant women's favorite boutique leather goods brand. With the change of fashion art, PLD Classic Embossing has been extended through art with the development of the brand. It has been reset and has been used to date, perfectly interpreting POWERLAND's "Pretty, Luxury, Different" Brand connotation, so that a very Italian-style leather art to romantic heritage. After a period of time practice POWERLAND leather insist on inheriting the classic Italian style, through touching the details of the soul to encourage urban beauty to appreciate the good things, to express my true.

Legendary master, interpretation of the East elegant

In 2007, when the fashion scene shifted its focus to the east of Asia, POWERLAND joined with Francesco Turchi, the internationally renowned designer and chief design director of GUCCI . From boldly using the design team of Turchi master, POWERLAND opened up the perfect combination of classic Italian style and oriental elegance Fashion door. In 2009, POWERLAND and Turchi joined hands to sign the cooperation and became a major event for the fashionable Italian fashion industry at that time, which was valued and supported by the two governments and economic and trade organizations.

Born in the Tuscan region known as the "Capital of the Soul of Leather", Master Turchi was influenced by his tailor's childhood since he was young, not only inheriting his father's exquisite craftsmanship, but also displaying his excellency under Florentine strong art The design talent, but also one stroke in the field of leather art for decades.

Experienced the international famous GUCCI, FENDI, Ferragamo and TOD'S after the baptism and honed, Master Turchi invited as POWERLAND chief designer. With his deep skill in leather product development, Master Turchi adheres to the craft concept of "originating from the material and starting from the details", not only injects Italy's fashion art and life philosophy into the design soul of POWERLAND, but also incorporates the aesthetic interpretation of oriental women's elegant intellectuality, Strive to create a timeless, classic immortal boutique purses series, designed to cast POWERLAND into a high-end fashion brand to lead the fashion brand.

On the grand occasion of the event, Grand Master Turchi laughed at Ms. Yang Lan, a woman representative of China. In the face of Ms. Yang Lan's wise question, Master Turchi shared his unique insight into elegant women and fashion: "The classic need not follow the stylish rhythm and should be gradually internalized by the years of precipitation. Faced with the rapid change of the current fashion, I can not lose the elegance and vitality.I am honored to cooperate with the vibrant leather brand POWERLAND, and the oriental women's intellectual introverted and elegant charm is the inspiration for my design. "

Magic journey, calendar natural charm

With graceful dancers slowly under the illusion of mystery opened the canopy, the classic charm of the POWERLAND autumn and winter series "FANTASTICAL magic trip" accompanied by modern dance graceful dance graceful appearance, unlimited dance moves and FANTASTICAL wonderful fantastic visual craft Filament into the buckle. Master Turchi, who insisted on unifying the art image through the season's collection, led the review of Optical Art in the 1970s. Through pure color and geometry, with a dramatic visual effect of the wrong sight or space to rebuild the impact of visual, resulting in stunning beauty of the illusion.

Familiar with ordinary things hidden wonderful surprise, POWERLAND autumn and winter series FANTASTICAL is the perfect blend of nature and charm of the best interpretation. Turchi masters combined with the reorganization of natural materials, the use of clever techniques and fine tailoring, different elements of nature collide with special visual effects, giving the new series such as magic puzzled beauty of the illusion, intuitive intuition found playful surprise. The new series FANTASTICAL not only Qingqing interpretation of Italian fashion and oriental aesthetic blend, but also a perfect show POWERLAND women "Yue elegant, Zhen love yourself" personality charm. Only self-confident self-esteem of women and children, only know how to perceive the natural charm, can appreciate the illusion of change, live out my true!

About POWERLAND

The nineties of the 20th century, POWERLAND leather first generation of classic embossed was born, has become the exclusive symbol of POWERLAND leather, has enduring. By selecting the best quality natural leather, impeccable Italian perfect craft and connotation of the classic embossed, POWERLAND gradually developed into a favorite by the elegant women's leather brand.

In 2007, POWERLAND and former GUCCI leather design director Francesco Turchi get married, invited as the chief designer of POWERLAND leather goods, designed to bring the charm of Italy's leather goods to every woman is changing a new era, will be POWERLAND into a leading leather goods Art style of high-end leather boutique brand.

The POWERLAND brand is wholly-owned by the German listed company POWERLAND AG (ISIN: DE000PLD5558).

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