Maybelline for magical effects - over-aesthetic products
In the print advertisement for Christine Tillton's foundation for Maybelline concealer, in order to highlight the magical effect of cosmetics, her face has a clear distinction between the foundation and the natural part, and there is also a small line under the advertisement, admitting that the picture is "special treatment. "Effect.
In the eyes of many people, Julia Roberts and Christy Turlington are world-class top beauty, but cosmetics giant L'Oreal believes that they are not perfect, they will brush the advertising screen. The decoration made their skin look smooth and flawless, but they did not know that the move caused trouble. The British Advertising Standards Bureau received relevant complaints and decided to ban the advertisements of the two.
Roberts's Lancome Foundation Advertising
Jo Swinson, a Liberal Democrat who filed a complaint, believes that airbrushing can cause false cosmetic effects, and other female customers will compare their unsatisfactory images with unrealistic images in advertisements. Generate pressure.
In the coloring page for the miracle tulle foundation of L'Oreal's make-up brand Lancome, Roberts, as the ad said, “reproduces the elegance of perfect skinâ€, the whole face is as clean as jade, and there is no wrinkle in the real. L'Oreal recognizes that the photos have undergone “post-processingâ€, but they insist that the photos are a true reflection of Roberts’ “natural health and beautiful skinâ€.
Christine Tillton's Maybelline Advertising
In the print advertisement for Christine Tillton's foundation for Maybelline concealer, in order to highlight the magical effect of cosmetics, her face has a clear distinction between the foundation and the natural part, and there is also a small line under the advertisement, admitting that the picture is "special treatment. "Effect. L'Oreal admits that the photos have been re-processed by “lightening the skin, cleaning the makeup, reducing the shadows, adding color to the eyebrowsâ€, but insisting that the photos are a true reflection of the product's use.
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