Elements of Print Advertising - Advertisement Text Design (Part 2)

First, the position of the ad text on the screen

The text is placed at the top of the advertisement screen, which produces an ascending, lighter visual effect. At the same time, it also has a symbolic meaning of pleasurable and comfortable. Therefore, it is best to arrange the text in this position with respect to the content of the advertisements that express happiness, happiness, and comfort.

The text is placed in the center of the screen and is extremely stable, smooth and visually powerful.

The text is placed at the bottom of the screen, with the visual effects of falling, instability, and heavy, and sometimes there are symbolic meanings of sadness and depression, which are more suitable for the arrangement of words with the same meaning.

The text is placed on the left or right end of the screen with an extremely unbalanced feeling, but this sense of imbalance is also extremely effective for highlighting the text.

Second, the layout of the ad text

Arrangement of axis left: The left side of each line of text is aligned and the right side is not flush. Neatly arranged, easy to read, is a common method of arrangement.

Right-arrangement of axes: The right side of each line of text is aligned and the left side is not flush. This method is suitable for use when the number of text lines is small, otherwise it will be inconvenient to read and affect the advertising effect.

Arrangement in the middle of the axis: set the axis of the text, each line of text is symmetrical about the center axis, each line of text is equal on the center axis, forming an absolute symmetrical text arrangement.
When the content of the advertisement text is relatively large, one axis may be added to form the arrangement of two axes. Handsome
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The two axes are arranged side by side: the two groups of characters are left and right, and the ones on the same side are respectively left or right, and the arrangement of the interpenetration combination is formed in the middle. Handsome
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The arrangement of the two axes in the middle: the two groups of characters are right-qi and left-qi, and the side of the head is centrally adjacent to each other, forming a symmetrical arrangement of two axes. Handsome
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Double axis left or right: Both sets of text are right or left. This method must allow two sets of characters to be interspersed and arranged. It is even more ideal if the size changes. Handsome
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Traditional writing arrangement: This is also a kind of dual-axis arrangement. Each line of text is both left and right. The beginning of each piece of text must be two blanks and then arranged in sequence. Go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go go Go go go go go go go go go go go go go go go go go go go go

In the layout of the text, in order to prompt each line of text is different, you can add small dots such as small dots, pentagrams, etc. on the axis at the beginning of each line of text to show differences or embellishments.

Source of information: V6DP