Tan Guoqing, the furniture of Shenzhen: the wine is not afraid of the alley
Tan Guoqing, Brand Director of Shenzhen Left and Right Furniture Co., Ltd.
[Reporter] Hello, Director Tan! Thank you for accepting an interview with Sina Home. What kind of products do you mainly promote at this Dongguan International Furniture Fair? What is its special feature? What do you think are the advantages of the product?
[Tan Guoqing] The left and right furniture launched this time is the series of "left and right elegant fabrics", which has been strengthened in terms of integrity and matching, from simple sofas to coffee tables, cabinets, dining tables, etc. The matching of the things will be enhanced to enable customers to achieve a one-stop shopping experience.
Xianghe Furniture City official website recommended search to read: Fabric sofa Shenzhen furniture exhibition
[Reporter] The concept of the overall home is also very popular in the market and is highly sought after. As the marketing director, what kind of marketing method does your company use in this exhibition? For example, I just saw a violin on the outside of the exhibition hall. Do you consider that this elegant art fits well with the style of the left and right?
[Tan Guoqing] Actually, I have been thinking about the functionality of our exhibition. Because in the Chinese home furnishing industry, the left and right is an industry brand. Even if it is not displayed, people in the home industry will know that because it has a history of 27 years, as long as people in the home industry know this brand. Therefore, we are at the exhibition, we hope to deepen the advantages of our own products. For the promotion of the brand in the industry, we are still in a stable state. We especially emphasize this kind of internal cultivation. Whether it is from the process of the product or the use of materials, or the enhancement of the matching, this is our focus, and our future focus will turn to the direction of consumer brands. Because there will be a phenomenon in China's home furnishing industry before, maybe it is an industry brand, but not a consumer brand. Guangdong furniture suffers from losses. Here, many consumers don't know that he doesn't know many brands as long as he doesn't decorate and buy furniture. Even if you are famous in the industry, you don't know. Therefore, the focus of our piece, whether it is from the violin performance on the spot today or the beautiful models we invited, is to increase the attention, or the crowd effect of this crowd, which is actually a very simple s method.
[Reporter] Listening to your statement, do you want to shape your product into a brand that is more "grounded"?
[Tan Guoqing] Yes, it is to "ground gas" and "land". In fact, the Chinese home furnishing industry also has some developments that deviate from its track. Like some hypermarkets, it pays attention to the kind of special decoration, luxurious decoration, and even the cost of the whole decoration is much more expensive than its own product cost, but from the human nature. In terms of chemistry, it is not enough to consider it. When we went to Hong Kong and went abroad for study, we found a foreign brand. In fact, its decoration was very simple, but it was close to life and created a feeling of "I am at home, my home decoration is like this". However, many brands in China are now re-decorated and light-weight products. Foreign countries are heavy products and light decoration. They will tell you all the details of attention, the characteristics of all materials, all the processes, and even how much tax will be paid, even telling You have two sides, you will pour hair or you will be smooth, and you will be very clear about these details. This Chinese company is not enough. So last year, I started to think about this problem backwards. Will the source consumers of this sale be satisfied? If the consumer is not satisfied, you may sell it to him in the first year, but the word of mouth will not be passed, or the time will not be passed. It's been a long time because it has a cumulative amount of time. The longer and longer, the more attractive the company, the more you can use the first year, but you have the advantage of the second, third and fourth years, because this material, this craft is to pass the actual The test can come out, why is it possible to exist for 27 years or so?
[Reporter] Please tell us about the specific features and highlights of these products in this exhibition.
[Tan Guoqing] I have been following up from the famous furniture in Dongguan. Our fabric was officially launched from March 2009. It has been in the same position here. This position is static and we may consider this. One piece is enlarged. The highlight of our products is mainly that the integrity of the products has been strengthened. Many small factories are difficult to match resources. Whether it is inside the sofa industry or in the software industry, a common problem is to do a good job of the sofa. It’s a common problem to do a good job in the industry. It’s a common problem, so I’m going to strengthen this piece around 2007. I’m going to start this piece in 2007, because I’m looking for a high-priced store, and I’m selling a plate or It is difficult to support corporate profits in a single-selling sofa, so it is necessary to operate it in a holistic manner.
[Reporter] What is your company's participation target and expected income?
[Tan Guoqing] From the functional aspect of the exhibition, who is the key to both display and sales? This issue is worth exploring. When we Chinese people do things, they want to do one thing and finish everything else. It is impossible. We are thinking about where the function of our furniture fair is. Prior to this, we had held an investment promotion conference in Shenzhen on March 13th and 14th, so the first exhibition was the first exhibition, and the second was to serve new customers on new products. Of course, the function of opening a store is straightforward, but it is not our main task. Our main task has already been done before. Therefore, the function of this exhibition should be clear, the purpose should not be too scattered, and many companies want to do everything. In the end, everything is average.
[Reporter] What is the overall marketing plan of your company this year?
[Tan Guoqing] Marketing has divided several pieces. The first one is for us to push a replacement marketing for our business. We use the company as the leading system to operate this piece and teach dealers to do it. This is what our business department does. work. We can't wait, we can't wait for the rabbit, we have to go out, this is our core thing. Second, regarding other aspects of the company, such as the launch of online or print media, we have a dedicated marketing vice president to follow up on this piece, this piece will definitely do, we also plan to promote the various brands. Because we are now an industry brand, as a consumer brand, you must have the support of advertising to become a consumer brand. Otherwise, if you sit at home, "the wine is not afraid of the alley" is unrealistic.
[Reporter] Thank you for accepting our interview! I wish the business is booming!
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