The era of big home is coming, the wardrobe industry will focus on the rural market in the future.

The wardrobe, the "last piece of cake for custom furniture", is gradually becoming a powerful driving force for the diversified development of many corporate giants such as building materials and electrical appliances. Not only do companies that make hardware and cabinets rush, but home appliances, flooring, and furniture companies are also eyeing. 400 billion, this number is staggering, and it is the annual market profit of the wardrobe industry.

The competition for custom wardrobes is becoming more and more fierce. Who can become the biggest beneficiary of this cake? What influence does the entry of foreign giants have on the overall wardrobe industry? Xie Dengfeng, manager of Guangzhou Xishuanglian Furniture Factory, put forward his own views. With the country's emphasis on the rural market and the increasing demand for household products by rural consumers, many businesses have begun to realize that the rural market has become a battleground, and rural areas are bound to become the key development direction of the future home industry.

Under the age of big home

Xie Dengfeng believes that under the diversified market background, a single product is not very attractive to home appliance companies. In order to achieve better development, home appliance giants have entered the wardrobe industry to better highlight their own advantages and expand their influence. And market share.

At present, the overall wardrobe industry is in rapid development. The home appliance giant has entered the wardrobe industry across the border. In addition to the huge development prospects of the wardrobe industry, objectively, home appliance companies also need to integrate home appliances with wardrobes to realize the concept of “whole home”. This is also an important reason why the wardrobe attracts these companies. The home appliance industry is highly competitive, profitable and refined, and has been highly mature after many rounds of shuffling. The domestic urbanization rate is growing at a rate of 1% per year, which has become the main source of the rapid expansion of the overall wardrobe market. The wardrobe market pattern of “big industries and small enterprises” is the driving force for home appliance tycoons to seize the wardrobe industry.

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