Left and right furniture Zhang Bo: don't give up and don't give up
[Reporter] Hello, Mr. Zhang! In this Shenzhen exhibition, what are the characteristics of the exhibits in the living room?
[Zhang Bo] It should be said that the positioning of the living room has been very clear and very clear. This exhibition has been extending and continuing on the basis of our original positioning. Our main product should be similar to many brothers' factories. What is similar? That is, everyone will pay more attention to the four-five-line market in the past two years, and it is also the county market that some people talk about. The development of this piece of virgin land may be a top priority. This is a similar place for us and some brother factories. In addition, we also have some of our own characteristics. When we are doing the extension of this product in the county market, this year we are more targeted and more precise to lock in the introduction of an affordable product. This should be Become a major feature and highlight of our product.
Xianghe Furniture City official website recommended search reading: Shenzhen Furniture Exhibition North Furniture Exhibition
[Reporter] What is its positioning?
[Zhang Bo] In fact, the positioning of the scene of the living room should be a medium-to-high-end product, but it is not absolute when the specific product is distinguished from the price line. For example, when formulating many market strategies, there are actually many products. Although it may be a mid-to-high-end product from the product's own positioning and grade, it is sometimes a very cheap product from its price. .
[Reporter] What marketing plans are there for the living room in 2012?
[Zhang Bo] It should be said that in 2012 and after 2012, this kind of competition will only become more and more intense. Everyone said that 2012 is coming. Maya’s prophecy tells us that “2012 is the end of the worldâ€, but I think it is for the furniture industry. In fact, 2012 will not become a hurdle for furniture brands. In 2012, we will strengthen our marketing and services in the channel terminal, so that our customers can smoothly land in 2012.
Zhang Bo, Director of the Living Room, Left and Right Furniture, Shenzhen
First of all, in the activity section, the promotion we have to do is more precise. We launched "Precision Blasting Marketing" this year, with the focus on the word "precision". In fact, "marketing" itself is not a new concept, or "blasting" is not a new concept. But with the same precision blasting, some people may do very well. Some people just do it in general. It depends entirely on who can master the precise resources and use precise methods to use these precise resources. Ok, this is a very important job for us this year.
Second, we will focus on the control of channel standardization this year, and if there are some that cannot change the market concept, then we will take them as far as possible in the principle of “do not abandon or give upâ€. In 2012, the industry environment is very complicated. We are not only the terminal in the competition for the whole year, but also the competitiveness of our own channel. Therefore, the promotion of our channel standardization this year is also very important.
[Reporter] What do you think is the most important change from an industry brand to a consumer brand?
[Zhang Bo] We have been exploring this issue for so many years. Perhaps our popularity in the industry is very high, but walking on the street, you ask a few consumers often they don't know, this is a confusion for us. I think this problem is first determined by the characteristics of our industry. It may be that no one usually pays attention to you. When you buy it, you will have this kind of rigid concern. However, I believe that the furniture industry will certainly be able to produce a brand that consumers are familiar with. It has always been committed to becoming such a brand. It has been working hard and has been through this 27-year history.
[Reporter] It is the same age as the Shenzhen Furniture Fair.
[Zhang Bo] Yes. All the way to this way, we should say a lot of hardships, but we have never given up the dream of making a brand. From the boss to all the employees, we have nearly 3,000 people. We always have the dream of such a brand. I think this It is a foundation that we can achieve in the future.
[Reporter] How do you view the function of the furniture exhibition? What are the expected benefits of your company participating in this furniture fair?
[Zhang Bo] With the changes in the market, its furniture exhibition is also advancing with the times and changing. We said that before we did a furniture exhibition, it was more about attracting investment, and then we were also responsible for allowing customers to choose goods. The function is actually these two pieces. Today, it should be said that the functions of these two pieces are gradually fading or weakening, we have to admit. However, I feel that this is going up and down. When these two functions are weakened, there are actually many other functions that are rising rapidly. For example, we say that the rapid development of the Internet in recent years, this emerging business platform, through this furniture exhibition, we can carry on the same. From the furniture fair in 2010, we have focused on the establishment of our own exhibition and the establishment of functions. We have begun to use the exhibition as a window for brand promotion, and more to target our true channel customers. To be a brand window, it’s really a friend. It doesn’t necessarily mean that you have to cooperate or not. I think this piece has a big change.
[Reporter] What is the response of the dealers in this exhibition?
[Zhang Bo] We are participating in this exhibition in Dongguan, Guangzhou and Shenzhen. It should be said that among the three exhibitors, we have received a lot of very meaningful information from our old customers and new friends. For example, Dongguan, Dongguan, we are the cloth exhibition and the Nafei 迩 leather exhibition. This time, the cloth exhibition should be recognized by many customers, and its promotion is very obvious. Nafite’s piece allows us to see a more clear way of real art life. When we can walk into the Nafi Temple, we can clearly feel what is artistic and what is the real high-end crowd. The lifestyle you need. Guangzhou's left and right international exhibitions. We have been promoting the brand since last year. It should be said that in March of this year, we can clearly feel that the brand is growing up, including the customers I have received several waves before, which are our original living room customers. I have a very strong interest in the international market. We are from the international to the present Guangzhou exhibition today is actually the second day. The task of this year's exhibition has successfully completed the opening of the store.
[Reporter] How is progress in signing with dealers?
[Zhang Bo] The number I got at noon today is close to 70. It is very, very fast. We actually only designated 50, which is also the love of everyone. When it comes to the final exhibition in Shenzhen, our series of living room series should be rooted in this exhibition in Shenzhen. It has been a exhibition for many years, and every time it has been well received by everyone. Today is also the first day. I feel that there is nothing else. I think that popularity can prove everything, whether it is already working with us, or saying that we have been paying attention to our friends, or friends who come in to see, but the popularity is very Prom, this is enough to prove everything.
[Reporter] Thank you for accepting our interview! I wish the business is booming!
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