Meiying Furniture Ye Wenchao: Brand and confidence grow up simultaneously

Ye Wenchao, General Manager of Zhongshan Meiying Furniture Co., Ltd.

[Reporter] Hello, Mr. Ye! Thank you for accepting our interview. What is the main product of Baribat at this exhibition? What are the characteristics?

[Ye Wenchao] This year, our series is called the Jazz series, which is a simpler American style. Because we used to be beautiful, the home market is becoming more and more detailed and subdivided. In design, we used to be more complicated, sculpted a little more, and a little thicker. Now the series is relatively new, and it is very textured. It has a modern plate curve, but it has the feeling of classical furniture, including color. The materials are very particular, in line with the more than 100 square meters of commercial houses in the modern big city, it is appropriate and extravagant for us.

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[Reporter] Is this style adopted after systematic market research? What is the market situation?

[Ye Wenchao] We have been doing great beauty for so many years, and the information returned by the market is also multifaceted. Under the overall real estate regulation and control situation, there are fewer and fewer houses in the house. Our position is the high-end people in the city. The affordable housing can not afford our furniture, because our wood is cherry wood, it is very good. The paint, etc., the whole series has a little Chinese elements. Our products are combined with Chinese and Western, because now our country is "very Chinese", everyone is proud of our own Chinese products and Chinese culture. In order to cater to this market, we must add some Chinese elements.

[Reporter] What do you think is your company's core competitiveness?

[Ye Wenchao] I think the first is the product, and the second is the marketing aspect. We must go ahead and we must be good at our service to be competitive.

[Reporter] That is to say the first product, the second is marketing, and the third is service. What kind of planning does your company have in marketing this year?

[Ye Wenchao] We will strongly support dealers. Now that the whole domestic market is not good, we must increase their confidence and give them more support to let them do zero risk in our products.

[Reporter] How is the dealer's reflection in the exhibition?

[Ye Wenchao] I saw that the dealers are very interested in our products. When I look at the furniture, I like this color very much, I like this style, etc. They are bright.

[Reporter] What do you pay most attention to at this exhibition? What are the expected exhibiting goals and benefits?

[Ye Wenchao] We are asking for stability, not asking for it. All the needs are there, including opening a store. Second, we hope to show the company's image through the exhibition. The third is to communicate with the industry through such a good platform.

[Reporter] What kind of company image do you want to display?

[Ye Wenchao] We have always been positioning in the middle and high end, and many of our old guests have come step by step. They also witnessed Mei Ying’s transition from an export-oriented company to a brand-building process. The growth also sees our confidence, we have been growing in sync.

[Reporter] Thank you for accepting our interview. Zhu Meiying's business is booming.

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