Zhongheng United Liao Huifa: Combination warm home
[Reporter] Hello, Mr. Liao! What is your company's main product in this exhibition? What are the characteristics?
[Liao Huifa] This time we launched the " Florence Rolls " series on the furniture of the domain . This year's series has been pushed, it is a brand we used to, and it has been upgraded this year. It is a combination of furniture, a sofa in the home, a dining table, and all the furniture in the living room and bedroom. Our design is based on the current lifestyle of the consumer who wants to become a family after 80s and 90s. You see that its color and product design are very close to their needs, so you see a lot of girls sitting there. Unwilling to go, indicating that their needs are very close to us, they are completely suitable for their use, and the price is very affordable. The economic environment is not very good now, and the prices we push this time are very affordable.
Xianghe Furniture City official website recommended search reading: bedroom furniture living room furniture
[Reporter] What is product positioning?
[Liao Huifa] If the product of the same type is higher than us, but if it is distinguished by price, it is low-end, high quality, high design, but its price is not expensive. Because the pressure of life is now relatively large, so we push these things are more affordable.
[Reporter] What is the response of the dealers at this exhibition?
[Liao Huifa] The dealer's response is warm, because this product is made by all British designers, each product has a patent and has their own copyright.
Liao Huifa, General Manager of Zhongheng United Furniture Industry Co., Ltd.
[Reporter] How many patents are there in this whole?
[Liao Huifa] Each is a patent, and each product is designed as a patent, because it is developed by itself, it can be said that it is unique in the world. You can read a few exhibition halls, no one is a similar thing, we don't copy people's things.
[Reporter] What kind of function do you value the exhibition?
[Liao Huifa] The exhibition is a window for foreign investment, but we use it as a platform to show our company's strength and design level, and pay more attention to our own team. Every year we have to do some good-looking, high-quality Furniture comes out, this is not only for sales, but more importantly, we can make some contribution to this furniture industry. It is what people have seen. This year is "Franlaus", and our Shangyu furniture will be this year. Introducing new things.
[Reporter] What kind of marketing methods have been adopted in this exhibition?
[Liao Huifa] Our marketing method is one step in place, that is, we will give the price space and our profit space to the dealers. The dealers can sell them to the end consumers at very cheap prices. This is our one-step strategy. Selling to consumers on the ground saves a large part of the profit in the middle.
[Reporter] What is the overall work plan for Shangyu Home in 2012?
[Liao Huifa] At the beginning of this year, in addition to the launch of Florens in this year, there may be a better sleep center in the second half of the year.
[Reporter] What kind of market is this sleep center targeted at? Still 80 after 90?
[Liao Huifa] This sleep center is a "deep sleep system". It belongs to the highest-end sleep system and will include some healthy sleep and technology sleep. We will launch it in September.
[Reporter] What kind of company image do you want to show through this exhibition, what kind of brand do you want to shape it into?
[Liao Huifa] I have a saying that "there is a difference in the domain." People who buy our furniture have a high quality of life and a different life from others.
[Reporter] In what aspects is this difference, is it external packaging, design research and development or technological transformation?
[Liao Huifa] "Different" is equal to the thing you buy a brand, so that customers feel a status, a status, and your own feelings are different, and people are a little different. At the same time, we are not the ones who follow the trend. We are people who like innovation. It is different from others, and there is that kind of hard work in it.
[Reporter] What is the innovation of this series of Florens?
[Liao Huifa] The innovation of Florens is reflected in its practicality. There are not many people in the 80s and 90s who are now specializing in furniture for this group, but our series is completely for them.
[Reporter] This group of people is really a big part of the market.
[Liao Huifa] In the future, after 80 and 90, it is the mainstream consumer group. They may now be 70 to 90 square meters. The house is so expensive. How much do you buy furniture? Many people have a headache, but our furniture is that you don't have a lot of money to buy a whole house of furniture, can help them immediately combine a very warm home, young people will like it.
[Reporter] Thank you, Liao, for accepting our interview. I wish the Shangyu Home Industry is booming!
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