Shang Pin Zhai with Zeng Kai: Zhou Xun endorsement fits the brand meaning
Won the "2011 Global Top Ten network operators" and "Innovation of the Year 2011 network operators," the two e-commerce industry's highest honor still product delivery, engaged in the field of custom-made furniture has always had its own unique technology and service model, its online The “fitting room†model solves a big problem in online shopping furniture. More than 600 franchise stores nationwide have successfully channeled the line, which greatly improved the consumer experience.
Xianghe Furniture City official website recommended search reading: custom furniture home design
At present, the relevant policies and regulations for custom furniture industry norms have not yet been established, and the industry has experienced problems such as many cottages, chaotic prices, and incorrect goods. Shangpin's home delivery has invested a high cost to ensure the service process and content, free door-to-door scale, early experience, five-year warranty, lifetime warranty... these services can be enjoyed throughout the country, setting a model in the industry effect.
Zhou Xun endorsement Shangpin home delivery , is in line with the brand meaning of Shangpin home with fashion, environmental protection and personality. Then, in the fifth stage of e-commerce development, the current status of online marketing of large household products such as furniture, how to better integrate with traditional channels? Can the e-commerce thinking management method adapt to the development and requirements of customized furniture? With these questions in mind, we interviewed Zeng Kai, the director of Shangpin Home Ownership New Home Network.
Shangpin Homestead, New Home Network Marketing Director Zeng Kai
Free home ruler experience in advance
Reporter: It is a great honor to invite Mr. Zeng Kai, the director of Shangpin Home Market, to come to the live room. Today's theme is: Shangpin Home Match - China Custom Furniture Practitioner, will communicate around the following questions: About custom furniture, About the brand, about e-commerce. The first question: Many people who have not touched the custom furniture think that the custom furniture is just to help you to size the product. It is thought to be done in one time. In fact, this is far more than that. What services are offered?
Zeng Kai: Shangpin home with custom furniture can not be said to be a practitioner, it should be said to be the first mover, this does not mean that the model we are working on is applicable to other furniture companies. We are the home e-commerce road with the characteristics of Shangpin. Custom furniture is an emerging industry. In the development of China, the rapid development period of more than 30 years of reform and opening up, and the outbreak of personalized demand of Chinese people today has led to the rise of customized homes. Customized home is mainly to meet the individualized functional requirements, color requirements, product requirements, and even to a certain price demand, etc. The products provided by Shangpin are customized services, which is the most intimate and personal. The most wanted things we offer are tailored.
Now how do you turn this service into real product furniture?
First provide a free door-to-door ruler. As long as a phone call or a website has a submission, name, mobile phone, phone number, and home address, we will arrange a suitable designer according to specific needs. For example, I like modern minimalist style home. Like pure-toned furniture, no problem, you can provide the corresponding designer according to the needs of consumers, free door-to-door measuring scale, on-site communication, and put your needs through the national leading 3D virtual reality technology to present the effect of the home. So that you can see the way you buy your furniture before you buy it. It's like the feeling of looking at my current home through photos. This is the service we make for custom furniture.
What is the difference between this service and the past?
In the past, the first experience was the experience-based service, which was mainly concentrated in the storefront. Because there was no way to move the furniture into the consumer's house and see the effect, but we saw a layout in the exhibition hall similar to the home, but actually this After the product is placed in your home, it may not be such a feeling at all. We want to experience the tailor-made feeling through 3D virtual reality technology, which is the same as buying clothes. Buying clothes by yourself, not to see the model wearing a good look, I must look good when wearing it, maybe your body and model's standard body is not the same. But we can do this to integrate these furniture into your house through our technology. Later, you can look at the mirror to see if this furniture is suitable for my family. It is not beautiful, and I expected it. Not exactly the same, which maximizes the risk of buying. For example, it is very troublesome to buy large pieces of furniture to return, and many merchants are not willing to do no reason to return, just because they don't like it. Custom furniture, Shangpin home delivery solves such problems.
Reporter: One is a free scale, and the other is to experience the effect in advance. The focus is on these two big pieces.
Zeng Kai: Yes.
The specification does not establish a high cost guarantee service for the home delivery
Reporter: How should the industry norms for custom furniture be established? How is Shangpin's home delivery done in this respect?
Zeng Kai: Custom furniture is an emerging industry. There are no industry standards or national standards. Many things are done by industry self-discipline. One is through the service model, one is the product quality, and the other is the after-sales guarantee. These systems must have the consensus reached by the industry to ensure the healthy development of the customized furniture industry and ensure that consumers can buy custom-made furniture that is satisfactory.
In terms of service, not every company will use 3D virtual reality technology to make the whole house renderings. Nor is every company willing to provide free door-to-door service to consumers, because these may seem to be just personal. , measure a ruler, make a picture, in fact, the cost inside is very high.
Now 70%-90% of the enterprises are paid scales, for example, the deposit of 500-800 yuan is first received, and then the designer's door-to-door scale is arranged. There is a problem here again, just to help you with the wireframe, you can only see the structure of the furniture inside the wireframe, can not see the appearance of the furniture into a real thing. Some companies may do renderings, but the renderings are only a rendering of the product's cuts. There is no way to see the whole house. But we advocate that there is absolutely no deposit before the scale. We think our service can To give consumers a better experience, as long as the follow-up work is done, we are confident that consumers will generate purchase demand.
Our service is invested in a lot of cost, and of course we have the confidence to do a good job for the consumer. In addition, we will make a whole house level decoration renderings. The market can see some beautiful renderings made by the decoration company, very beautiful. And the renderings of our company's custom furniture products are also of this quality level. We hope that consumers can see 100% of the immersive, even the same furniture, we will let consumers from the three four From different angles, the layout of the whole room, the effects of various angles, including color, etc., the greatest guarantee of the interests of consumers, allowing consumers to think through the early preparations, and ultimately decide the plan, and then make the finished product for consumption. The above is our service standard, one is the free door-to-door scale, and the second is the rendering of the whole house.
On the product, people think that it is expensive when they hear about customization, because after all, it is not the big industrial production of finished products, but the custom furniture we have now has broken through the stage of manual customization, and Shangpin is the first in China. It is able to use large-scale production of customized furniture, and all the orders in the country can be divided into one component, one plate, and then unified material, which can meet the standard of industrial production and industrialized product utilization. It reached 93%, and even many finished furniture factories could not achieve it.
There is a big advantage in product prices. The best quality must also be used in the use of the product. We use the plates supplied by Weihua Wood, a listed company in Asia. They are the largest supplier of plates in Asia. The hardware we use now is the German Heddes and the Austrian Bailong, which are now used in China. Foreign top furniture hardware accessories as standard will not exceed three companies.
In addition, all boards are made of 18 PCT, which is 50 times the life of 16 PCT. We have also done a lot of work on environmental protection. The general products have already achieved the position of environmentally-friendly plates, but we think that a good furniture is not just environmental protection, but also the edge sealing and other private systems. We all It is a German imported edge banding machine and edge banding, including German glue used for sealing. These are the top raw materials in the world of furniture production. We also believe that product quality should also be The standard of custom furniture, because the original custom furniture is the embodiment of high quality, high quality life, the products provided by Shangpin Home Furnishing, including the parts of the products, should also be the embodiment of high quality and high quality.
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