Fanta Unveils World's First Asymmetrical Beverage Bottle - "Twisted Bottle"

[China Packaging Network News] A lot of strange bottles have been seen, but the carbonated drinks industry has always been a pure land, because the pressure of carbonated drinks is too strong, bizarre bottles will inadvertently deformed. Fanta broke this law and introduced a "twist bottle." Inspired by the action of people squeezing orange juice.

The pressure in carbonated beverage bottles is even greater than that of car tires, so once the shape is asymmetric or the strength of PET plastic is slightly weak, the bottle is easily deformed.

Recently, Fanta launched its new bottle designs on the global market, adopting a very unusual asymmetric design called "twisted bottles."

You can already see Fanta's spokesperson TF Boys on TV and other media to introduce you to this “twist bottle”. Fanta's parent Coca-Cola recently revealed the design story behind this bottle.

The twisted bottle was inspired by the action of people squeezing the juice from the oranges—there is a section in the middle of the bottle that can be twisted naturally to achieve twisting. The concept was first introduced in 2012. Leyton Hardwick, creative director of Drink Works, a British design company in charge of the bottle design project, said in an interview that the project started by finding out how people interacted with products. They let young people in a room. Give them fruit, carving tools, plasticine, paper and pen and ask them to "make a mess."

Prior to this, Fanta's bottle design was called Splash. It was shaped like a thin column of water splashing on a pond. However, market investigators found in some markets that such bottles were no longer unique by being copied by many manufacturers, and Fanta is no longer eye-catching for bottles.

Everyone knows the classic curved bottle of Coca-Cola. The curve has been deeply engraved in the minds of consumers. But for Fanta, who has a long history and has been popular since World War II, it has not become a classic drink like Coke (it was once used by the Nazis to counter American culture), and the bottle design was brought this time. As a breakthrough point, asymmetric carbonated beverage bottles are rarely seen, and they are difficult to imitate in production.

This is one of the reasons why this design took only 5 years to go public. According to Hardwick, they made hundreds of iterations to develop structural drawings, hollow models, and so on. However, considering the replacement cost, Coca-Cola has not been convinced by this idea for a long time. Until the opportunity of a small-scale market test in 2015, through sales comparison, it finally proved that the idea is feasible.

"The process of designing such a bottle is very strict." Gregory Bentley, head of packaging innovation at Coca-Cola UK, is the person in charge of the project. In an interview with Adweek, he said, "We have a multi-million-pound bottle production line consider."

Almost simultaneously with this new bottle is Fanta's 30% hypoglycemic strategy, which covers products such as Sprite, Pepper, and other Coca-Cola beverages. Not long ago, Coca-Cola said that these current sugar-lowering measures do not seem to affect sales - according to test results, the current sugar content per 100 ml Fanta is 4.6 grams, equivalent to a teaspoon of white sugar, and Coca-Cola contains every 100 ml The amount of sugar is 10.8 grams.

At present, the new Fanta has been sold in Italy, Poland, Malta, Serbia, Finland, Romania and other places, and will expand production in the coming months, in the global market one after another. However, including the Chinese market, you may see two Fanta packs on the shelf at the same time for some time to come.