Urban hot water equipment industry analysis
The sales of electric water heaters grew rapidly, and large-volume products accounted for the mainstream. Gas water heaters in Changzhou are relatively developed and have been more popular than electric water heaters. In the past, electric water heaters accounted for less than 30%. However, with the development of real estate, the emergence of double toilets, many consumer electrical products are used together, driving the sales of electric water heaters, the proportion of electric water heaters rose to 45%. Although the surrounding areas still have the main status of gas water heaters, the urban area has also affected consumers in the surrounding areas, and the recognition of electric water heaters around them is rising.
Channel development is slow, but the potential is large. Changzhou water heater project channel development is not very good, only a few brands, such as Ariston, Sakura in the engineering channel can have some sales. In general, the sales of water heaters in engineering are very small, mainly relying on the construction of Changzhou University City, and other fine decoration real estate has not developed. However, Changzhou's real estate industry is still in a rising stage, the economy is more developed, and personal income is also higher. In the future, finely decorated houses will still rise. Many water heater manufacturers have also begun to attach importance to engineering channels, investing in building image stores and so on to lay the foundation for engineering development. The Changzhou government has also issued a policy requiring that 50% of new commercial houses will be installed in lighter after 2008, that is, supporting kitchens and bathrooms, which will bring space for water heater project development.
The brand pattern gas water heater once occupied more than half of Changzhou, but the brand has always been more, the competition is fierce, and the market has not been completely divided.
In addition to entering the mainstream stores in Changzhou, there are also 2 specialty stores. 70% of its sales are realized in urban areas, and the coverage of outlets is relatively high, basically entering every store in Changzhou. Ariston relies on agents to do a great job in engineering, and 10% of sales are achieved through engineering channels. The project is put into operation by a special person, and is currently mainly used for school support.
Ariston electric water heater main products are also 80L products, accounting for about 40% of their own sales. Since the main sales volume is the same as AO Smith, the competition is fierce. The sales of 50L are much better than those of 60L and 40L, and the volume segment accounts for about 20% of its own sales. The Kitchen Po series is as popular as AO Smith, accounting for about 25% of its sales. In terms of models, sales in Changzhou are mainly based on the intimate series and intimate series.
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