Leading companies in the home building industry look forward to breaking the market
"The power of capital" is a long-lasting topic. After the celebrity endorsement and cross-domain brand management, the field of home building materials may set off a wave of listing. In recent years, with the rise of many high-quality furniture and building materials and circulation brands, the news of home building materials brand companies planning to go public has emerged one after another. Taking the door industry as an example, the author learned when visiting the brands of Yongkang and Jiangshan. Regardless of the large-scale performance of the CCTV tenders over the years, the development momentum of multiple formats coexisted. Many people think that listing is the future home. The only way for the industry to become bigger and stronger.
Plug in the wings of capital to achieve full competition in the industrial chain
It is understood that in 2010, the total output value of China's home furnishing industry has exceeded 1 trillion yuan, surpassing the automobile industry for the first time. According to the data, there are 80,000 furniture companies in China. Although there are many brands, there are very few well-known brands that consumers are familiar with. In recent years, although China's home furnishing industry has developed rapidly, most SMEs are still in the stage of manufacturing factory model. There are few original designs, many plagiarism components, and most of the sales channels are controlled by dealers. A fatal impact. While facing the competition of products, home furnishing enterprises are facing the full competition of the industrial chain and competition with time. The production line of imported plate furniture needs tens of millions of yuan. The financial pressure faced by enterprises is heavy, relying on the accumulation of their own. Rolling development is far from meeting the huge funding needs. To achieve rapid expansion and increase the ability to resist market risks, we must rely on the power of capital to plug in the wings of capital to achieve expansion at the fastest speed.
For example, the Meike Group, one of Asia's largest furniture manufacturers, has its own shares in the Shanghai Stock Exchange in 2000. In the domestic market, Meike really took the lead. As early as November 2000, Meike (600337.SH) raised 510 million yuan through initial public offering, and the board of directors used 200 million yuan to develop furniture in the domestic market. Chain sales network construction. In May 2011, the 50th chain store of Meikemeijia opened in Shijiazhuang, and the Meikemeijia brand had a profound impact on the Chinese people's home lifestyle. Fei Xiang, the general manager of Sino-German Securities Investment Banking Department, mentioned in a speech entitled “How Home Enterprises Connect to Capital Markets†on January 8, 2011, “Meike’s means of private placement increased to 800 million, 2010 It has a total of 1.2 billion (of which 500 million is used to acquire shares in the company and the rest is used to expand the chain size). This continuous support ensures the funds needed by Meike to help it develop better and develop more continuously.
Leading companies in the home building industry look forward to breaking the market
According to industry analysts, the financing of listing involves a complex level, involving the interests of all parties, can be described as a tortuous process. Most of the home furnishing companies that have been successfully listed have started to brew from a few years ago, and even delayed the plan. Despite this, there are still many people who believe that domestic home furnishing companies have already started or will soon be IPOs (initial public offerings), and listing will surely become a hot spot for the home furnishing industry.
Zhang Ren, secretary general of the China Building Decoration Industry Association, believes that 'no matter whether the company can successfully go public, this is at least a new change in the industry in 2011. Everyone has new thinking about their own development. Integration and alliance are the trend. 'Hongxing Meikailong, Anxin Floor, etc. are all brand companies that have been rumored to be listed in the past two years. Among them, Red Star Macalline has a foreign investment background, the capital operation and expansion ability is second to none in the industry, and early slogan of the listing in 2012. Although the home of the family, Yuexing home, etc., mainly based on their own funds, but also has a high reputation and influence in the industry, the listing date has entered the countdown.
In addition to the news of the distribution channel and the field of manufacturing, the representative of the service industry, Shenzhen Furniture Industry Association, also reported information on the listing of exhibitions, stores, industrial education colleges, furniture newspapers and other projects.
In addition, 10 companies including Shenluda, Brilliant Plumbing, Xishi and Jiumu Group in Quanzhou, Fujian Province began to enter the transformation path. As for why the shareholding system is to be reformed, the answer they give is: 'After a certain success, the company should hand it over to the society and let the social funds and shareholders participate. '
Launch a new game in the capital market
With the increasing attention of the capital market to the home industry, outsiders are constantly changing their long-held impression of the 'small industry' of home. More insiders believe that the current trend of China's economic duality is serious, and the external appreciation of the renminbi is depreciating internally. It is obviously worthwhile to try to learn from the capitalist nests when various capital exchanges are difficult to reconcile.
A financial crisis that has never happened in a hundred years has added a panic to the capital chain for many small and medium-sized enterprises. Large furniture companies that have always been 'not bad money' are also eager to move closer to capital. The absorption of venture capital has become a bottleneck for large-scale furniture enterprises to achieve industrial upgrading and rapid expansion. Listing has clearly become one of the effective ways to quickly raise funds to solve financial problems, enhance the company's brand, and achieve company expansion.
Insiders pointed out that private equity capital and venture capital industry at home and abroad have paid more and more attention to China's home furnishing industry, and more home furnishing enterprises will gain attention in the capital market in the future. Under the impetus of capital, it is an inevitable fact that big fish eat small fish and fast fish eat slow fish. Capital predators have a positive effect on the development of China's home furnishing industry, but the mentality of the company is also very important. In the end, it is to use capital to complete great business dreams, realize business value, or want to circle money, cash out, manufacture Financial bubble. In any case, the capitalization of Chinese home furnishing enterprises will increasingly become the focus of the industry, which is an indisputable fact.
Here, the author believes that on the one hand, listing is financing, on the other hand, marketization is the way to survive the fittest, and at the same time it is the process of making the home building materials industry gradually transparent. Although the process is cruel, it is a necessary journey of transformation. Perhaps, many brands of dealers are difficult to maintain the current high profits, but in a few years will be able to produce a number of low-margin, high-quality industry brands, such as the home appliance industry, and even commercial brands, which is of great significance.
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