The company uses sales to measure the designer's quick success

Milan Furniture Fair has become the most frequently discussed hot word in the design industry. In the whole home design , the product designer who takes the home textile industry as an example does not seem to have sufficient voice. Product designers are supposed to be the mainstay of the development of the home industry, but they are faced with the "inside" and "outside" problems.

The company uses sales to measure the designer's quick success

How to measure the level of a product designer? I believe that the answer is that the two answers, "designing classics" and "designing outselling" should be the choice of most people.

A senior home textile designer said in an interview: “The products designed by the core designers can be divided into two parts. One is the main product of the company, and the other is the image product of the company. The image product is like Like a concept car in a car, this thing may not be selling very well, but the added value of the brand image of the entire company is immeasurable."

But in reality, how many companies will pay for the image products designed by the designers? At present, the designers of most small and medium-sized home textile enterprises in China understand that designing a draft, and then starting to sell, selling more indicates that the product design is successful.

The order fair has always been valued by home textile companies. In addition to the different marketing methods, home textile designers will also regard the ordering conference as a very important "examination". "This product is not good-looking, not as good as other brands, dazzling, you don't understand?" "These two products are pretty good, but how can you not do other products?"... I believe many home textile designers They have experienced similar criticisms from customers and their own leadership.

A textile designer has made an analogy: "Even if all the products that are sold in China and the world are all collected into one brand, there are only five models that can be sold."

Hearing this analogy, some people may continue to ask: "There are up to five models to sell, so why are you still designing?"

Yang Changhua, director of Southern Bedding Design , said: "In fact, the reason is very simple: because a brand must have the main push, auxiliary and accompanying models. Many company executives or orderers do not understand this, he always thinks I have to look good. In fact, it must be good-looking and not good-looking. It must be accompanied by high school and low grades."

This is also the important "28th theory" in design. 20% of the design products are branded and represent the corporate image; 80% of the design products are easy to sell and profit for the enterprise. The two cannot be neglected and indispensable.

Why are companies not willing to pay for the designer's entire design? Some home textile enterprises that are eager for quick success have fallen into the swamp and misunderstanding of development ideas. They think that the environmental protection index is irrelevant. They think that the design cost is too high and directly plagiarize... The design product representing the corporate image may not bring high profits to the enterprise for the time being, but it is an indispensable existence of enterprise development.

Over 60% of consumers do not pay attention to home textile design

Enterprises are reluctant to pay for design, then how do consumers view home textile design? Sohu Home Textile Channel once investigated “what kind of problems do you mainly focus on when purchasing home textile products?”, 13.74% of consumers chose “functions”, and 11.45% of consumers chose “pattern design”, which accounted for four. to make.

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