Most of the furniture stores are ignorant of the changes in consumer groups.
In August, the property market in Dazhou was as hot as the weather. Under the pressure of the global economic downturn and various policies and regulations, Dazhou actually created a myth of 90% of the opening transactions. It must be said that Dazhou’s real estate needs to be unprecedentedly strong. The market is still a virgin land to be developed.
According to a rough statistics of a well-known website, the entire Dazhou commercial housing transaction in August was 4,290 sets, up 22.8% from July and up 68.83% from June. Compared with the smashing of the real estate market, the furniture market in Dazhou has fallen into a hail, a downturn.
Most of the furniture stores
They all say that "there is a home, there is furniture", the house sells fire, and the furniture is supposed to be the fire, but when the reporter visited the major furniture stores in Dazhou, they found that most of the doors were stunned, and the furniture store became a quiet place in the downtown. .
On September 3, the reporter went to the flagship store of Sanya Home Dazhou. This is located in Hongqi Road, Tongchuan District, Dazhou. It occupies the furniture store of Dazhou Golden Port. The outsiders come and go, and there are many people in the store. The reporter turned in the store for more than three hours and did not see a few customers.
The store's shopping guide told reporters that there were activities in the store for the past two days. Fortunately, one or two people could be seen from time to time. If it was normal, even a personal photo would be unsightly. These months have been a loss, the store manager said, do not know how long it will last. During the conversation, the lady of the shopping guide saw a customer coming over and immediately got up and greeted. I came to a mother and daughter. My daughter said that the house was in the house and wanted to see the furniture. The mother’s eyes were always staring at a set of furniture and decorations placed in the exhibition hall. It was good to say goodbye and feel good, but one Ask the price, the shopping guide said that the coffee table plus the chair, the original price is more than 70,000 yuan, and now engage in activities, more than 50,000 yuan. As soon as I heard the price, the faces of the mother and the daughter changed, and I looked away and finally left.
Shopping guides helplessly refused to accept the transformation of consumer groups
After the customers left, the shopping guide sighed and said that their brand was mainly export-oriented before the 2008 financial crisis, targeting relatively high-end people, but now because the overall economy is not booming, basically based on domestic sales, good or not It's easy to come to a customer, and there are very few lists. This is mainly because the original export-oriented, product design style is different, coupled with the size of the foreign households, the size of the country and China, so the phenomenon of the current export to domestic sales "water and soil dissatisfaction".
On the other hand, poor product marketing is also an important reason. The shopping guide said that many times customers take a taxi to San Diego, and the company does not know, not to mention the store. "Some customers strolled to the 3rd floor and watched our products. They all said that they still have the same upstairs. Good things, I knew that I wouldn’t have to go to Chengdu to buy it without any effort. The cost of shipping costs is high, and there is a risk of bumping.
"In this way, things that could have been bought by the side, but for such reasons, we waited hard, consumers looked for it, and finally consumers went to Chengdu and other places to buy, the business at home was flying." The shopping guide is quite helpless.
Uneven heat and cold
According to statistics, the total transaction volume of commercial housing in Dazhou in August was 4,290, up 22.8% from July and up 68.83% from June. Compared with the smashing of the real estate market, the furniture market in Dazhou has fallen into a hail, a downturn. Dazhou furniture
3 types of people choose different
According to statistics, among the people who buy houses in Chengdu every year, the ranking of Dazhou people is not the first or the second. This shows that there are many rich people in Dazhou, but why is it so difficult to sell high-end homes in Dazhou?
Rich people like foreign scouring
Mr. Li, who has been engaged in home improvement business for many years in Dazhou, told reporters that they have been doing home improvement in Dazhou for more than 10 years and have contacted many people. He has divided customers into three categories. "One type is very rich. They install houses, dozens. Millions of millions are not a problem for them, they are pursuing the brand, it is comfort. The products are cheap, but people will doubt whether it is true. This is the same as Dazhou furniture, you have a good thing. Put it here, but in the eyes of those people, I always feel that there are no first-line brands in Chengdu, such as Chengdu and Guangzhou. I may not think of good products around me. I installed a house in the previous year, and a toilet for that customer. Directly imported from abroad, it cost more than 100,000 yuan. In fact, I think I can buy it now in Dazhou. If the merchants pass this information to the consumers, I believe that some people will choose to buy it locally."
No money to choose to do it yourself
Mr. Li said, "The second category is the people who work hard in the surrounding towns and villages and finally return home to buy a house in Dazhou City. Relatively speaking, their economic strength is not very strong, let them spend thousands of thousands to go. Buying a bed is still a bit reluctant. Generally, they will choose to make their own bed and make a wardrobe. This makes them more cost-effective and safe from the perspective of economy and environmental protection. They often choose to buy ecological wood themselves, ask for processing, and make their own furniture. But like some sofas and coffee tables, they still choose to buy, but the number is small."
Mr. Sun, who undertakes private furniture processing, said that sometimes he can pick up a few sets a month, but he is busy but not busy, but the overall business is not bad.
Middle population market competition
High-end people like to buy furniture from big cities, people with ordinary economic conditions do it themselves, and the rest of the middle part of the crowd has become the target of more than 20 furniture malls in Dazhou.
"In this part of the crowd, some people still buy furniture for their children to get married." Santa Miyah home shopping guide Ms. Liu said, "When we went to investigate the real estate, we found that many properties have low occupancy rates, many of which are first I bought the house and waited for the economic situation to be refurbished."
Moreover, with the establishment of Zhongqing International Furniture and Building Materials City in Dazhou, the market has not become bigger, and more and more people are divided into cakes, which will lead to the hail of furniture market in the case of real estate sales. Huaxi City Reader Trainee Reporter Zou Jing Furniture Maintenance How to keep the solid wood leather furniture as bright as new?
The furniture in the house will inevitably get dusty and dirty, and many people will wipe it with a wet towel. Over time, the furniture that the family bought at a big price became dull and obsolete.
How to make the eclipsed solid wood furniture shine again? Shopping guide Du Jie gives you the trick: solid wood furniture should first be kept away from heat sources and avoid direct sunlight. In winter, it is best to place the furniture about 1 meter away from the heater to avoid long-term baking to prevent local cracking and deformation of the wood. . Outdoor sunlight should be avoided as much as possible for the whole or part of the furniture for a long time. It is best to avoid direct sunlight or separate the sunlight with transparent tulle curtains. Of course, it is even more difficult to soak water. For example, in the summer indoor flooding, the furniture can be separated from the ground by a thin rubber pad, and the wall of the furniture is kept at a gap of 0.5-1 cm from the wall.
Secondly, pay attention when wiping the surface of solid wood furniture. Don't think that the harder you rub, the cleaner it is. This is wrong. Too hard to wipe will damage the paint film on the furniture surface, easy to wipe the furniture, of course, can not use some hard objects or metal products to draw. Also be careful when wiping, do not use alcohol, gasoline or other chemical solvents to remove stains. It is best to use a soft cotton cloth and gently damp the stains to remove the stains. After the water has evaporated, apply a little light wax to the original part, and then gently grind it several times to form a protective film.
Finally, the daily cleaning and maintenance of furniture can not be ignored. The surface of solid wood furniture is painted with paint, which is especially important for the maintenance and maintenance of the paint film. Always keep the furniture clean. Use a soft cotton cloth to wipe off the dust on the surface of the furniture every day. At regular intervals, use the wet cotton cloth with the moisture to clean the dust from the corners of the furniture. Dry the soft cotton cloth. In normal times, after drying, you can also apply a thin layer of high-quality light wax to the furniture, and gently rub the gloss like a leather.
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