Small brand furniture store brand behind the big scene

Nowadays, there are many kinds of furniture styles on the market, and with the brand of many hairs, consumers often get confused when buying furniture, and even more confused. Even after the selection of furniture, after moving home, it found that there were many problems, let alone compared with the radiant samples on the store.


At present, the furniture market is popular with the big façade. Some large-scale furniture stores have adopted the method of sub-rental booths, and they have assembled many furniture brands. The forest is big, what birds are there! These large shopping malls bring a lot of veritable big-brand furniture to consumers. At the same time, they also mix some small brand furniture with gorgeous decoration and fancy products. They are shoddy and small, which blinds consumers’ eyes. . Although this is an isolated phenomenon, it also casts a shadow on the hypermarket.


Recently, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ) notified the results of national supervision and inspection of 37 types of product quality, among which the qualified rate of wood furniture (wooden cabinet) products was 82.8%. Spot checks found that 43 products did not meet the standard requirements, involving formaldehyde emission, woodworking requirements, cabinet stability, drawer slide strength and other items. Judging from the results of the spot checks, the quality of furniture on the market is currently worrying, not to mention the acts of shoddy brands with big brands. !


The example of the owner's purchase of furniture is more representative. Before the renovation, Pharaoh had some understanding of some of the black curtains of the decoration. The vigilant Pharaoh immediately made up some relevant knowledge, and the selected company was also good, so the whole process of basic decoration was very smooth. When I was waiting for the furniture, the clever Pharaoh had a big deal. When he was inspecting the furniture market, he ran at least sixty-seven large shopping malls and specialty stores. In the end, he set his sights on a large-scale home shopping mall. In front of a stall selling a brand of furniture in Hong Kong, Pharaoh was impressed by the splendid design inside, and with the clever introduction of the service staff, what brand is Hong Kong goods, the materials used are imported MDF and The combination of solid wood and paint is sprayed in the imported high-tech factory, etc., and the old king loses his foot in one breath. In addition, the waiter said that watching Lao Wang is a hawker, asking the manufacturer, gave a double discount, so in this way, almost no other booths, Pharaoh made a deposit on the spot.


But when the furniture that was bought was moved into the home of the old king, the first thing was revealed from the packaging. Originally, the merchant said that it was furniture in Hong Kong, but there were signs on the box that were made in Guangdong. This is not counting, because Pharaoh bought the furniture combined with wood and wood. At the time of assembly, Pharaoh inadvertently glanced at the components of the wood-based panels. On a perforated plate, it was found to be a rough-grained particleboard. It also exudes a smell. Immediately, Pharaoh prevented the workers from continuing to install and immediately went to the merchant for consultation, but the answer was that the brand was Hong Kong goods, because it was a trademark registered in Hong Kong, only produced on the mainland. Pharaoh did not ask so clearly when he bought it. Of course, the sales staff would not take the initiative to say this. As for the problem of the board, because the contract is not marked as a medium density board, even if it is determined that the particle board is not a stealing column. Looking at a pile of chaotic furniture that was not installed at home, the good mood has been gone since the renovation of the house. After all, it was a "high-end" furniture that cost 80,000 yuan. Later, under the coordination of the mall office and the consumer association, Lao Wang was able to return the goods, but it was also an agreement reached on the premise of giving up the deposit of 10,000 yuan. Finally, Pharaoh chose furniture from a long-established furniture factory in the Northeast. In the process of narrating this process, I can still feel from the excited voice of Pharaoh that Pharaoh found the anger of being cheated.


Sometimes think about it, no wonder there are so many old kings who will be deceived, because the interlacing is like a mountain, who will buy furniture to fully understand the furniture brand market? In fact, the most simple way for most ordinary consumers is to buy the well-known products of furniture manufacturers with a long history. Because they can survive for many years, they show that these brands can stand the test and generally do not appear. Big quality problems, and there are no traps such as price fraud. Generally speaking, those foreign brands include some Hong Kong-made furniture, and there is a certain degree of mismatch, which also makes consumers look at the flowers when they buy. And those manufacturers that are locally manufactured in the mainland and have a certain history, most of these manufacturers started production in the era of planned economy. After experiencing the baptism of the market economy, the production process and quality awareness have also been greatly improved, so their furniture is generally More reliable. Some locally produced furniture that is well heard in the minds of consumers generally has great advantages in terms of workmanship, material selection and price. For example, Huahe Furniture, Fengyang Sofa, Tiantan Furniture, Huari Furniture, etc. are all brands that have been gradually recognized by the market after years of market testing. Here, we focus on the wooden door furniture of the Huahe brand, which has a history of 56 years. It is a typical representative of the furniture brand with high cost performance. From an old state-owned wood products processing factory, Huahe Furniture has become the leader of the national furniture industry after years of development. It has already walked in front of the national furniture market in terms of furniture quality, craftsmanship and even product design. Here, remind consumers to choose the furniture when they want to understand the brand's technical strength, so as to truly buy high-quality and guaranteed products.

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