Shichuang Sun Wei: full industry chain, standardization and one-stop
Sun Wei, Chairman of Shichuang Decoration Group
Reporter: Mr. Sun, hello, I am very happy to interview you at the actual annual meeting. First of all, I would like to know what is the performance of Shichuang this year?
Sun Wei: This year's market performance has increased by 30% compared with 2010. This comes from the growth of some new business segments. Beijing has experienced a slight decline. The main growth is in the field, tooling companies and woodworking factories. The total performance has increased by 30% and the profit has increased by 40%. We are still very pleased.
Reporter: I just heard about the three key words that you actually created in 2011: the whole industry chain, standardization and one-stop. Please explain to us the profound meaning of these keywords.
Sun Wei: The whole industry chain is that we get through the upstream products to the downstream channels, so when providing services to customers, we can provide consumers with more cost-effective, more efficient, fast and convenient services. Standardization, usually a practical package, is a generalization of standardization. One-stop is to create a whole home solution for customers.
Reporter: If you are asked to rate the overall development in 2011, how many points do you think are most appropriate?
Sun Wei: 80 points.
Reporter: Where is the regret of the 20 points?
Sun Wei: In fact, such a company, from small to large, no matter in management, or in the entire operation of the company, there is still a big gap with the world's top 500. We can't give ourselves a perfect score because we have a little achievement. I think it is already quite high.
Reporter: What kind of expectations do you have for this year's development?
Sun Wei: Although the big market environment has some influence, from the national point of view, it still has no effect. So overall, it is still optimistic, we will continue to open up, will achieve better results than last year.
Reporter: So what new actions will we have this year?
Sun Wei: Next year, we will continue to expand the market, intensively cultivate the market, and our woodworking factory to provide customers with more value-added home improvement products.
Reporter: I just heard that you mentioned the strategy of exploiting the foreign market. All of them are directly operated and do not develop the form of joining, right?
Sun Wei: We are now the first-tier and second-tier cities, all of which are mainly direct sales. We will not consider them for joining us for the time being.
Reporter: Just after New Year's Day, I am going to have a Spring Festival. I hope that you can send some New Year greetings to SouFun.
Sun Wei: Hello friends, everyone, on the occasion of the new year, I represent the real decoration group to the netizens to celebrate the New Year, I wish you all the best in the new year, good luck! Thank you!
Reporter: Thank you, Mr. Sun, and hope that Shichuang can achieve better results this year!
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