Lubricant bottle (barrel) packaging market
2024-10-19 19:00:46
The rapid development of China's auto industry has created conditions for the development of China's lubricant industry, and the lube market is showing great vitality. From the 1990s to the present day, the Chinese lubricants market experienced a monopolistic market of international lubricants brands, and developed into state-owned brands such as PetroChina, Sinopec, and Unification, as well as numerous private local brands that have continued to grow. The three-way competitive situation. There is no doubt that the competition in the lubricants market will intensify. Lubricating oil companies can only stand out from the competition by constantly integrating their brand advantages and differentiate their products.
Successful products are often products that are both descriptive and self-contained. The so-called God is the brand image of the product, is reflected through accurate market positioning and effective marketing strategies; and the so-called shape is the functionality and aesthetics of the product, that is, the value that consumers get from the use of the product. How to differentiate products from two aspects of the divine shape is the key to the success of the domestic and foreign lubricant companies in gaining market success. Packaging, as the only carrier that can be seen by consumers and represents the quality of products, has become more and more competitive in competition and has become one of the effective tools for product differentiation.
Currently, the packaging of automotive lubricants on the market is mainly packed in high-density polyethylene (HDPE) plastic barrels and has a capacity of 4 liters. The way of labeling is mainly adhesive stickers, and some domestic brands use in-mold labeling to enhance their image for high-end products. The shape of the package is basically a square-shaped body with a handle, a side handle, or an upper double handle. Lubricants of international brands rely on their mature products and market experience. The main products currently launched in the domestic market are high-end products that have matured for many years. The packaging design of these products is a classic barrel type with copyright. This globally-designed product makes its product packaging truly a product endorsement, allowing consumers to recognize the product whenever they see it. This is the reason why several major global lubricant brands attach importance to packaging. Product packaging with brand personality is the intangible product salesman.
Packaging contributes to the competitiveness of lubricating oil products in two main ways. First of all, packaging can improve the brand image of a product. Excellent packaging is not simply the use of the most advanced packaging materials, but a harmonious combination of the shape, color, and label design of the packaging container, so that it meets the inherent quality of the product, reflects the positioning of the product, and brings users more To facilitate the use of clean. Second, packaging can maximize the appearance of the product. The choice of the color of the lubricant package reflects this. Appropriate color selection can not only make the product stand out among many competing brands, but also reflect the functional characteristics of the product. For example, the higher the lubricant quality (API) products are often selected calm and noble colors such as blue, gray, gold, silver, etc. For the winter lubricants and diesel engine oils are often used more powerful colors such as black, and white Most often used for products with outstanding cleaning ability. Internationally, there are different shades of color used in the same color system as a package of products to reflect the stability of product quality and to distinguish the different positioning of products.
In today's lubricants market, companies often focus on the quality of their products and how strong their marketing is. However, in the face of rapidly rising but increasingly competitive markets, only from the perspective of consumer demand, continue to differentiate themselves in all aspects. The products, to enhance the overall brand image in order to fully gain market competitiveness.
Successful products are often products that are both descriptive and self-contained. The so-called God is the brand image of the product, is reflected through accurate market positioning and effective marketing strategies; and the so-called shape is the functionality and aesthetics of the product, that is, the value that consumers get from the use of the product. How to differentiate products from two aspects of the divine shape is the key to the success of the domestic and foreign lubricant companies in gaining market success. Packaging, as the only carrier that can be seen by consumers and represents the quality of products, has become more and more competitive in competition and has become one of the effective tools for product differentiation.
Currently, the packaging of automotive lubricants on the market is mainly packed in high-density polyethylene (HDPE) plastic barrels and has a capacity of 4 liters. The way of labeling is mainly adhesive stickers, and some domestic brands use in-mold labeling to enhance their image for high-end products. The shape of the package is basically a square-shaped body with a handle, a side handle, or an upper double handle. Lubricants of international brands rely on their mature products and market experience. The main products currently launched in the domestic market are high-end products that have matured for many years. The packaging design of these products is a classic barrel type with copyright. This globally-designed product makes its product packaging truly a product endorsement, allowing consumers to recognize the product whenever they see it. This is the reason why several major global lubricant brands attach importance to packaging. Product packaging with brand personality is the intangible product salesman.
Packaging contributes to the competitiveness of lubricating oil products in two main ways. First of all, packaging can improve the brand image of a product. Excellent packaging is not simply the use of the most advanced packaging materials, but a harmonious combination of the shape, color, and label design of the packaging container, so that it meets the inherent quality of the product, reflects the positioning of the product, and brings users more To facilitate the use of clean. Second, packaging can maximize the appearance of the product. The choice of the color of the lubricant package reflects this. Appropriate color selection can not only make the product stand out among many competing brands, but also reflect the functional characteristics of the product. For example, the higher the lubricant quality (API) products are often selected calm and noble colors such as blue, gray, gold, silver, etc. For the winter lubricants and diesel engine oils are often used more powerful colors such as black, and white Most often used for products with outstanding cleaning ability. Internationally, there are different shades of color used in the same color system as a package of products to reflect the stability of product quality and to distinguish the different positioning of products.
In today's lubricants market, companies often focus on the quality of their products and how strong their marketing is. However, in the face of rapidly rising but increasingly competitive markets, only from the perspective of consumer demand, continue to differentiate themselves in all aspects. The products, to enhance the overall brand image in order to fully gain market competitiveness.
With an experience of over 30 years, Helper created a new subsidiary who produce bakery and pastry making machines which is applied in the processing of noodles, dumpling, pancake, bread, biscuits, Saqima, hamburgers, pizza, steamed buns, etc. Reliable quality and many patent technologies make Helper`s equipment success in this particular market. Made of stainless steel and meeting all health and hygiene standards is the principle of Helper`s machine designing.
Bakery Making Machines,Fresh Noodle Production Line,Vegetable Processing Machines,Pastry Making Machines
Helper Machinery Group Co., Ltd. , https://www.helperfoodtek.com