Top ten brands of the whole cabinet: retreat with the dealer
The communication between a company and the final consumer is through the dealer team. To a certain extent, dealers surpass consumers and are the real “food and clothing parents†of the whole cabinet enterprises.
The location of the dealer is so important that many companies are constantly thinking about how to better attract dealers and win better sales. This is also true for the whole cabinet company, especially at the moment when the whole cabinet company faces a critical period of transformation and development, how to better attract dealers is even more important. According to the investigation of dealers' situation according to the “Top Ten Brands of Whole Cabinetsâ€, several rules for attracting dealers were obtained, so that the whole cabinet enterprises and dealers retired.
Top ten brands of the whole cabinet: Advance with the times, seek common development
In today's society, the market is changing with each passing day and competition is increasing. In fact, dealers are deeply worried about this situation and are always worried that they will be eliminated. If cabinet companies can take advantage of the situation and keep up with the times and seek common development with distributors, dealers are not grateful to Dade, which will become an increasingly important means of attracting dealers. From the perspective of the whole cabinet company, to make progress with the times and seek common development, we can work hard from two aspects.
The first is to show the development attitude, and hope to achieve common long-term development through cooperation between manufacturers. Your own company is not a leather bag company. It wants to continue to grow and develop, or only to do "a hammer sale"; enterprise sales are not simply to see immediate interests, but to combine short-term interests with long-term interests; enterprises will be distributed Businesses consider the issues of sales, after-sales, and services, which will inevitably establish a basis of integrity between the two parties.
Second, help dealers analyze and study the advantages and difficulties of the market and its own development. The whole cabinet enterprises must be aware of such a problem: most of the dealers' own cultural quality is not very high, they do not have a deep understanding of the market development trend, and they are not very familiar with the advantages and disadvantages of their own development, and they are confused about the future. The whole cabinet company can start from these aspects, help and guide the dealers to re-recognize the market and themselves, keep up with the trend of the times, and provide follow-up related training. Excellent overall cabinet companies often have a relatively sound manufacturer win-win system, the dealers' training and management are in place, and even the latest ERP and other software training are provided to the dealers. The whole cabinet company should also participate in the human, management, financial and other issues encountered in the development of dealers, so that we can keep pace with the times and seek common development. If the whole cabinet company insists on working hard in these aspects, the dealer cannot be firmly attracted.
"To be a market is like being a person", as long as the whole cabinet company can grasp the psychology of the dealers, "to be self-sufficient and to be self-sufficient", things will be unprofitable, and it will no longer be a problem to firmly attract dealers.
Top ten brands of the whole cabinet: empathy, service home
“Elocation thinking†is simple, but few whole cabinet companies can really recognize its importance, let alone implement it. As the saying goes, "Contrast the heart" is the truth. “Assuming we are dealers ourselves, what do we want to get from companies and marketing workers?†This question should actually be rethought in the marketing work of every whole cabinet company. Dealers are pursuing large profits with low risk. They hope that enterprises can distribute the products they sell well, and the products that are not sold are returned. Every dealer is reluctant to squander their warehouses and funds for a long time.
In addition, the overall cabinet companies should also consider the cash flow of dealers. After all, dealers have different strengths, and their ability to deal with capital chain breaks is not the same. Based on this, the overall cabinet enterprises need to pay attention to, the profits of the returning dealers can be reduced in the short term, but the problem of the capital chain breakage should not be allowed to be undertaken by the dealers. It is important to know that the problem of the capital chain often reflects the credibility and service of a company to a certain extent, which is also important for attracting dealers.
In addition, the overall cabinet enterprises should also listen to the opinions and ideas of the dealers in terms of performance and feature training of new products, and strive to make the follow-up services of these problems home. In the event of failures and problems, the overall cabinet company can provide rapid and effective services to eliminate the crisis in the first place, which is often the key for dealers to consider whether to continue to represent the overall cabinet enterprise products.
The whole cabinet company "transposition thinking", consider the problem from the perspective of the dealer, and make the service home, through these ways to attract dealers, and ultimately will get the "war fruit" in the market. If the whole cabinet company can solve the problem of the dealer in these aspects and put the service in place, then what are the worries of the dealer? Can't you firmly attract the dealer? The answer is definitely yes!
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